Market Trends And Overview

Join Innova’s Nicole Jansen at the Vitafoods Insights Theatre (11am on May 9) for vital insights on the topic: Innovation, trends and consumer expectation in functional foods.

The impact of the global pandemic continues to inform consumer priorities around functional foods. There has been a shift in focus from cutting down on ingredients seen as bad to actively seeking positive benefits. Naturalness is proving a big purchase driver, along with attributes and ingredients that contribute to better health, such as immunity-boosting and aids to better sleep. In Geneva, Nicole will share the latest market developments and innovations, offering examples of on-trend products targeting the health-conscious consumer, and revealing the opportunities to meet tomorrow's functional food demands.

Don’t miss this Innova Market Insights/Vitafoods Europe exclusive presentation!

Innova’s comprehensive coverage of the food and beverage industry combines consumer, category, product, ingredients, flavor and packaging insights, thereby offering crucial details as well as the bigger picture. From the world’s biggest new product database, via the AI-assisted speed and accuracy of our Genius Dashboards, to the careful deciphering by our specialist analysts. We ensure that every datapoint is connected through our Insights 360 approach, providing industry leaders with a full picture to help them make strategic business decisions. To discover more, explore our website and visit us at Vitafoods Europe.

To book a free consultation or demonstration at a time that suits you, contact Marielle Orr ahead of the event at: [email protected]