Vitafoods Europe is part of the Informa Markets Division of Informa PLC


14 -  16 May 2024 - Geneva, Switzerland

Market Trends And Overview

Inspiring innovation and driving growth at Vitafoods

As proud Knowledge Partner of Vitafoods Europe 2023, Innova Market Insights will be bringing the latest trends, insights, and innovation inspiration to Geneva in May. Backed by the most comprehensive market data, our expert team will be on hand at stand H250 to discuss growth opportunities. Visit us to learn more about Innova’s services and the big developments across food and beverage categories that can feed into your company’s plans. 

Positively Functional

Join Innova’s Nicole Jansen at the Vitafoods Insights Theatre (11am on May 9) for vital insights on the topic: Innovation, trends and consumer expectation in functional foods.

The impact of the global pandemic continues to inform consumer priorities around functional foods. There has been a shift in focus from cutting down on ingredients seen as bad to actively seeking positive benefits. Naturalness is proving a big purchase driver, along with attributes and ingredients that contribute to better health, such as immunity-boosting and aids to better sleep. In Geneva, Nicole will share the latest market developments and innovations, offering examples of on-trend products targeting the health-conscious consumer, and revealing the opportunities to meet tomorrow's functional food demands.

Don’t miss this Innova Market Insights/Vitafoods Europe exclusive presentation!

Insights 360: Offering the full market overview

Innova’s comprehensive coverage of the food and beverage industry combines consumer, category, product, ingredients, flavor and packaging insights, thereby offering crucial details as well as the bigger picture. From the world’s biggest new product database, via the AI-assisted speed and accuracy of our Genius Dashboards, to the careful deciphering by our specialist analysts. We ensure that every datapoint is connected through our Insights 360 approach, providing industry leaders with a full picture to help them make strategic business decisions. To discover more, explore our website and visit us at Vitafoods Europe.

To book a free consultation or demonstration at a time that suits you, contact Marielle Orr ahead of the event at: [email protected]

Stay up to date as you prepare for Vitafoods

You can keep ahead of the latest news, insights and innovations by accessing Innova's latest content and media contributions. Our Events page lists our live appearances as well as our latest and upcoming webinars, and in our Be Inspired section you can find blogs on the latest F&B trends.

Innova's data and insights also regularly feature in the most up-to-date and relevant trade publications.

Our analysis of chocolate confectionery and the added nutritional and health qualities consumers are demanding formed the basis of this in-depth article at Food Ingredients First. Meanwhile, this two-part deep dive into supplements by Nutrition Insight features the latest market numbers sourced from the industry-leading Innova database. And our Global Insights Director Lu Ann Williams penned this analysis of consumer trends and demands in nutritional snacking for Prepared Foods.

To stay up to date with the latest news, keep an eye open for more Innova events and insights through our website, social media and in publications around the world.

Follow Innova Market Insights on Twitter and LinkedIn.

View more show features