This zone provides you with an excellent opportunity to acquire information about the market's most recent offerings and learn more about new products backed by science. Visitors can also see how other companies have addressed issues with existing ingredients. 

Discover start-up companies looking to grow their businesses, and discover innovative ingredients, technologies, services, and finished products by ten outstanding entrepreneurial businesses.

To help you make the most of your time at Vitafoods Europe, the Innovation Tours will be available to help you discover ground most unique, cutting-edge ingredients, formulations, products and services. 

Learn more about Omega-3 fatty acids via a wide range of content including presentations, infographics, interactive visual displays and product showcases.

Learn about the most recent innovations and market successes in ingredients and raw materials, as well as new inventions in core health categories such as sleep and stress management, pain relief, weight loss, healthy ageing, cognitive performance, and diabetes.

Innova will provide insights into the most recent market trends and consumer demands, all supported by science and research to assist you in forecasting the future.