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Vitafoods Europe Startup Innovation Challenge

Congratulations to all the winners!

What does it offer?

Today’s startups, tomorrow’s leaders

The Vitafoods Europe Startup Innovation Challenge offers nutraceutical startups targeting the health and wellbeing sector, an opportunity to develop their innovative projects through a specialised support programme.

Gain international exposure
Build invaluable connections
Get support from the experts
Fast-track your projects
This year, the Startup Innovation Challenge recognises emerging talent across the following categories:
Most Innovative Finished Nutraceutical Product

This category covers finished nutraceutical products offering innovation in ingredient composition, consumer focus, or delivery format.

Most Innovative Nutraceutical Ingredient

This category covers innovative ingredients for nutraceuticals, supplements, or functional food and beverages that can offer scientific substantiation of their efficacy.

Most Innovative Service, Technology, or Digital Solution Supporting the Nutraceutical Industry

This category covers innovations that support improvements in ingredients sourcing and production, food safety and quality, traceability, transparency, smart packaging, supply chain management, or digital solutions supporting the nutraceutical industry.

Most Innovative Sustainable Solution – Jury’s choice award

This special prize will be awarded to the startup with the most sustainable innovation. All startup finalists across all categories can be considered for this award, with the winners being decided by the expert jury. The startup’s overall sustainability efforts will be considered.

Who can enter?

All startups (active for 5 years or less) with innovative solutions for the nutraceutical industry focusing on ground-breaking finished nutraceutical products and ingredients for nutraceuticals, supplements, or functional food and beverages; and/or, innovative technologies, services, and digital solutions that support the nutraceutical industry.

Why enter?

Taking part in the Vitafoods Europe Startup Innovation Challenge offers great exposure to all finalists. It gives them a unique opportunity to present their innovations on stage at the leading nutraceutical event and make invaluable industry connections with the leading nutraceutical experts.


There will be great prizes up for grabs for the category winners to choose from, including a stand at Vitafoods Europe 2025, a digital package to promote your presence at Vitafoods Insights, various mentorship opportunities, and more


In addition, a special jury’s prize for the Most Innovative Sustainable Solution will be awarded to one of the category finalists.

Our community
Moments from last year
Crowd at Vitafoods Insights Theatre
Speaker presenting at Vitafoods Insights Theatre
Startup innovation challenge speaker
Speaker presenting at Vitafoods Insights Theatre
Startup Innovation challenge award group photo