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Innovation

Innovation at Vitafoods Europe

Explore the latest nutraceutical innovations from top names and up-and-coming companies.

Enabling innovation

Driving the industry forward

Supporting startups
Recognising excellence
Inspiring sustainability

What’s new in nutraceuticals?

Discover innovative solutions from startups, top companies and thought leaders
13 May 2024

Future of Nutrition Summit

Taking place the day before Vitafoods Europe kicks off, the summit explores innovations and technologies that will shape the future of health and nutrition.

14 May 2024

Startup Innovation Challenge

The most exciting health and nutraceutical startups will pitch their ideas to Vitafoods Europe exhibitors and attendees.

14-16 May 2024

Startup Pavilion

Discover innovative ingredients, technologies, services, and finished products displayed by outstanding entrepreneurial businesses and startups.

14-16 May 2024

Innovation Tours

Join the Innovation Tours led by Nutrimarketing! Themes: sports nutrition, immune & gut health, cognitive & emotional health, healthy aging, longevity & sustainability. Limited spots, first come first serve (25 people).

Tasting Centre

Discover your next mouth-watering, best-selling functional food or beverage and vote for the best tasting food, beverage and plant-based product.

New Ingredients Zone

The ideal first stop to learn about the most recent innovations and market successes in ingredients and raw materials.

New Products Zone

Discover the market's most recent offerings and learn more about new products backed by science.

Market Trends & Overview

Innova Market Insights presents the most recent industry innovations and emerging health trends that are expected to influence industry and product development.

13 May 2024

Future of Nutrition Summit

Taking place the day before Vitafoods Europe kicks off, the summit explores innovations and technologies that will shape the future of health and nutrition.

14 May 2024

Startup Innovation Challenge

The most exciting health and nutraceutical startups will pitch their ideas to Vitafoods Europe exhibitors and attendees.

14-16 May 2024

Startup Pavilion

Discover innovative ingredients, technologies, services, and finished products displayed by outstanding entrepreneurial businesses and startups.

14-16 May 2024

Innovation Tours

Join the Innovation Tours led by Nutrimarketing! Themes: sports nutrition, immune & gut health, cognitive & emotional health, healthy aging, longevity & sustainability. Limited spots, first come first serve (25 people).

Tasting Centre

Discover your next mouth-watering, best-selling functional food or beverage and vote for the best tasting food, beverage and plant-based product.

New Ingredients Zone

The ideal first stop to learn about the most recent innovations and market successes in ingredients and raw materials.

New Products Zone

Discover the market's most recent offerings and learn more about new products backed by science.

Market Trends & Overview

Innova Market Insights presents the most recent industry innovations and emerging health trends that are expected to influence industry and product development.

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Attend this year

Attend this year

Be amongst the trendsetters.

Exhibit this year

Exhibit this year

Shape the future of nutraceuticals.

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Plan your trip

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