Vitafoods Europe is part of the Informa Markets Division of Informa PLC


14 -  16 May 2024 - Geneva, Switzerland

Show Features

Visitor attractions at the event are developed to help you enrich your understanding and discover the most important market trends, discuss regulatory complexities, packaging and labelling challenges as well as learn more about ingredients innovations that are driving the future of the industry.  


New Ingredients Zone

The ideal first stop to learn about the most recent innovations and market successes in ingredients and raw materials, as well as new inventions in core health categories such as sleep and stress management, pain relief, weight loss, healthy ageing, cognitive performance, and diabetes.


This zone provides you with an excellent opportunity to acquire information about the market's most recent offerings and learn more about new products backed by science. Visitors can also see how other companies have addressed issues with existing ingredients. 


Discover your next mouth-watering, best-selling functional food or beverage to propel your business forward. All the products in this section come from exhibitors at the cutting edge of the nutraceutical industry. 

Join us to learn more about the status of the Omega-3 ingredients market and discover the latest innovations in product formulations and more. In association  with GOED Omega 3. 

A dedicated knowledge hub organised in collaboration with the International Probiotics Association (IPA) that allows visitors to fully engage with this sector and learn everything there is to know about probiotics all in one place.

Vitafoods Insights Theatre

This theatre champions knowledge with a purpose, providing insights into sustainability innovation, improving visibility across the supply chain, understanding consumer behaviour, marketing your brand, as well as diversity and inclusion in the nutraceutical workforce.

An interactive area where visitors can engage with focused content programming, attend networking receptions, and seek solutions for their supply chain and regulatory compliance issues related to sustainability.

The place to be for start-up companies looking to grow their businesses and discover innovative ingredients, technologies, services, and finished products displayed by ten outstanding entrepreneurial businesses and start-ups.

This section highlights the most recent industry innovations and emerging health trends that are expected to influence industry and product development. Innova will provide insights into the most recent market trends and consumer demands, all supported by science and research to assist you in forecasting the future.

The Innovation Tours allow visitors to easily discover new products and suppliers at Vitafoods Europe. The tours will be led by industry experts from Nutrimarketing over the three days of the show. The tours will highlight how key suppliers are responding to market trends. 

Media Hub

Vitafoods Europe is delighted to have established successful collaborations with a diverse range of leading titles and publications in the nutraceutical, dietary, and nutritional industries. Connecting the worlds health and nutrition media with the leaders in the industry.

New Ingredients Theatre

Hear firsthand from the exhibitors about their new ingredients, latest research or market insights.