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Thursday 9th May, 10:30 - 13:30
Social media has becoming a marketing necessity in our device-driven world, especially when reaching out to millennials. It is a valuable tool to not only reach
consumers, but also engage with them. A good digital strategy provides the opportunity to present product information and promotions as well as receive valuable
It is vital to understand the nuances of the various different platforms, key audiences and ways of communicating in order to create effective messaging. In this summit we will review different strategies, platforms and tools as well as legal concerns around digital marketing.
Chair: Charlotte Bastiaanse, Associate Editor, Vitafoods Insights (UK)
10:30 - 11:00
Navigating the digital marketing landscape
Speaker: Jeff Hilton, Partner & Co-Founder, BrandHive (United States)
11:00 - 11:30
Marketing and sales: align or die!
Speaker: Chris Grimes, Director, Barrett Dixon Bell (UK) and Matt Smith, CEO, Barrett Dixon Bell (UK)
12:00 - 12:30
Digital promotions & loyalty: the opportunity to use big data for your business
Speaker: Courtney Cesarim, Director of Business Strategy, Europe, Brandmovers Europe (UK)
12:30 - 13:00
Feast your eyes on Instagram: how to connect and build brand loyalty
Speaker: James Read, Founder, Giant Peach (UK)
13:00 - 13:30
Exploring the legal dos and don'ts of digital marketing
Speaker: Nicolas Carbonnelle, Advocate - Member of the Brussels Bar, Counsel, Bird & Bird (Belgium)