Education Programme 2019 Summits

Closer to your digital consumers: insights and marketing strategies

Thursday 9th May, 10:30 - 13:30

Social media has becoming a marketing necessity in our device-driven world, especially when reaching out to millennials. It is a valuable tool to not only reach
consumers, but also engage with them. A good digital strategy provides the opportunity to present product information and promotions as well as receive valuable
data.

It is vital to understand the nuances of the various different platforms, key audiences and ways of communicating in order to create effective messaging. In this summit we will review different strategies, platforms and tools as well as legal concerns around digital marketing.

 Chair: Charlotte Bastiaanse, Associate Editor, Vitafoods Insights (UK)


10:30 - 11:00

Navigating the digital marketing landscape

  • Evaluating how the omnichannel has changed how brands reach consumers
  • Exploring why smart marketers are adopting a digital first communication strategy
  • What are the benefits for brands in adopting a digital first model and what does this mean for brands?

Speaker: Jeff Hilton, Partner & Co-Founder, BrandHive (United States)


11:00 - 11:30

Marketing and sales: align or die!

  • Feeding the funnel: why businesses need a robust digital marketing strategy
  • The role of storytelling in delivering a coherent customer experience
  • Taking control of your digital marketing tools: building the right technology stack

Speaker: Chris Grimes, Director, Barrett Dixon Bell (UK) and Matt Smith, CEO, Barrett Dixon Bell (UK)


12:00 - 12:30

Digital promotions & loyalty: the opportunity to use big data for your business 

  • What is “big data” and how can it benefit your brand?
  • Why should your brand/ marketing teams consider shifting to digital channels?
  • Exploring how to maximise a promotion, loyalty or other outreach for deeper insights 

Speaker: Courtney Cesari, Director of Business Strategy, Europe, Brandmovers Europe (UK)


12:30 - 13:00

Feast your eyes on Instagram: how to connect and build brand loyalty

  • Outlining why Instagram is the top social media platform for targeting consumers
  • Exploring different ways brands use Instagram
  • Discovering which types of content connect

Speaker: James Read, Founder, Giant Peach (UK) 


13:00 - 13:30

Exploring the legal dos and don'ts of digital marketing

  • Engaging with customers online
  • Evaluating the use of personal data
  • Delving into influencers and social media from a legal perspective

Speaker: Nicolas Carbonnelle, Advocate - Member of the Brussels Bar, Counsel, Bird & Bird (Belgium)