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Putting sustainability first

Our sustainability initiatives

Driving meaningful change

We are committed to Vitafoods Europe having a positive impact on people and planet. We want to play a key role in helping the nutraceuticals industry improve its own sustainability by connecting people with the networks and knowledge they need to help solve the big challenges of the future. Find out how we are aiming to achieve these goals.

What's in this guide

Our sustainability initiatives

  • 01

    Inspiring sustainable development

  • 02

    Running an environmentally responsible event

  • 03

    Running a socially responsible event

  • 04

    Upcycling and circularity at Vitafoods Europe 2026

  • 05

    Tips for attending responsibly

  • 06

    How to exhibit responsibly

  • 01

    Inspiring sustainable development

    Embedding sustainability into our brand , inspiring the nutraceutical sector to adopt more sustainable practices.

Initiatives

  • 01

    Sustainability-Focused Programme includes expert-led discussions on sustainable sourcing and legislation, awards recognizing sustainability innovation, and workshops promoting collaboration and knowledge-sharing.

  • 02

    Partnership with the non-profits to promote sustainable, inclusive supply chains, helping businesses adopt responsible sourcing and drive positive change.

Inspiring sustainable development
  • 02

    Running a environmentally responsible event

    Here’s how we are making it happen:

Initiatives

  • 01

    100% renewable energy: The event is powered entirely by renewable electricity, significantly reducing our carbon footprint.

  • 02

    Encouraging exhibitors and their contractors to adopt modular and reusable stand designs, reducing disposable waste. In 2025, 67.09% of stands achieved Bronze certification or higher, with 17.54% reaching Gold level standards.

  • 03

    Zero waste show features: Key areas such as event theatres, Tasting Bar, Sales Lounge, and other show features are built using 100% reusable elements and 100% recyclable graphics and carpet. These spaces meet the Gold-level standard of the Better Stands programme, ensuring zero waste is sent to landfill.

  • 04

    Recycling & waste reduction: Implementing comprehensive waste management strategies for graphics and carpeting to maximise recycling and minimise landfill waste.

  • 03

    Running a socially responsible event

    Fostering diversity and inclusion while creating a positive impact in our host city of Barcelona. Through our initiatives, we strive to support underrepresented voices, empower innovation, and give back to the local community.

Impact

  • 01

    Vitafoods Europe Innovation Awards recognize groundbreaking advancements in the nutraceutical industry. The Diversity & Inclusion Award honors organizations that promote equal opportunities for all employees, regardless of gender, race, religion, sexual orientation, or physical and mental ability.

  • 02

    Diversity and Inclusion Networking Events include the Women’s Networking Breakfast, where professionals gather to discuss challenges, opportunities, and strategies for fostering greater equity in the industry.

  • 03

    Start-up Pavilion provides a platform for emerging companies to showcase innovations, gain industry exposure, and connect with investors and partners, supporting the next generation of industry leaders and forward-thinking solutions.

  • 04

    Partnering with Nutrició Sense Fronteres, a Barcelona-based food bank, to help fight food waste and hunger. Leftover food from event catering will be donated, and exhibitors are encouraged to contribute any excess food on day 3 of the event.

Inspiring sustainable development
  • 04

    Upcycling and circularity at Vitafoods Europe

    Advancing sustainability at our event through Sustainability Inside. Sustainability remains a key pillar of Vitafoods Europe 2027, and this year we’re spotlighting Upcycling and Circularity through insightful content, showcasing exhibitor innovations.
    Better Stands results: In 2026, 73% of stands (Space-Only) achieved Bronze certification or higher, with 25% reaching Gold level standards.

  • 05

    Tips on attending responsibly

    Sustainability starts with small choices. Here’s how you can contribute:

Sustainability guidelines

Opt for lower-carbon travel such as trains, public transport, or carpooling. Choose eco-friendly hotels with strong environmental policies, with assistance from our partner⁠ bnetwork.

Recycle responsibly at the venue and your hotel. Minimize food waste by only taking what you'll eat. Bring a refillable water bottle to use at onsite refill stations.

Consider vegetarian or vegan meal options. Be mindful of giveaways by taking only what you'll use and opting for digital versions when possible. Use the event app to reduce paper waste.

Provide feedback on sustainability challenges and how we can support you by completing the Vitafoods Europe Sustainability Questionnaire, available onsite at the Customer Insights Lounge.

sustainable development
  • 06

    How to exhibit responsibly

    Sustainability starts with small choices. Here's how you can contribute.

Sustainability guidelines

Create a reusable stand that can be used again by you or your contractors. If non-reusable elements are included, ensure responsible disposal to minimize landfill waste.

Consolidate shipments and choose logistics providers with strong sustainability commitments. Reduce printed materials, opt for digital alternatives, and use recycled or sustainably certified paper.

Donate excess food to Nutrició Sense Fronteres and minimize overall waste through responsible disposal and sustainable choices.

Use your stand and marketing materials to highlight your company’s sustainability initiatives and inspire others.