This category covers finished nutraceutical products offering innovation in ingredient composition, consumer focus, or delivery format.

This category covers innovative ingredients for nutraceuticals, supplements, or functional food and beverages that can offer scientific substantiation of their efficacy.

This category covers innovations that support improvements in ingredients sourcing and production, food safety and quality, traceability, transparency, smart packaging, supply chain management, personalisation services, and/or digital and AI solutions supporting the nutraceutical industry.

This special prize will be awarded to the startup with the most sustainable innovation. All startup finalists across all categories can be considered for this award, with the winners being decided by the expert jury. The startup’s overall sustainability efforts will be considered.