Vitafoods Europe is part of the Informa Markets Division of Informa PLC


14 -  16 May 2024 - Geneva, Switzerland

About Vitafoods Europe

How did we get here?

We launched Vitafoods Europe in 1997 to meet the growing demands of the emerging nutraceutical industry. CEO and Founder, Nick Hawker, believed there was a need for a dedicated exhibition and scientific conference to fill a gap in the market at the time.

Back then, our event featured only 100 exhibitors in 2,500 square meters of floor space and attracted 1,200 visitors. 22 years later, the 2019 edition of Vitafoods Europe welcomed more than 1,250 exhibitors in 23,000 square meters of floor space and gathered over 25,000 visitors in the Palexpo Exhibition Hall.

This annual gathering sees a truly global audience across four sectors covering the entire nutraceutical supply chain, from beginning to end. Our exhibition, conference and networking events form the perfect ecosystem for businesses to thrive and forge long term collaborations, enrich their understanding and initiate critical conversations around the most pressing issues concerning the health and nutrition industry.

Why the industry choose us

  1. We share a vision, passion and commitment with our shareholders to bring more health for more people.

  2. Our team put our customers at the heart of everything we do and prioritise their experience.

  3. Vitafoods Europe connects a quality senior audience, maintaining an 8.1/10 likelihood of attendance.

  4. We constantly develop new features to enhance the attendees’ experience. There is something for everyone!

  5. Networking events such as the 5k Run, Yoga Wellness and the Community Breakfast present opportunities for customers to engage closely with the Vitafoods brand and come together around shared interests within the health and nutrition space.

  6. Free-to-attend show floor features add significant value to visitors, providing them with insights into the latest industry trends.

What our visitors and exhibitors say about our events


“Vitafoods Europe brings together the whole industry and is central to marketing plans for businesses across the industry. You simply can’t find the same concentration of quality prospects and customers at other events. Our focus at Vitafoods Europe was to bring our clean-label solution, fruit-coloured capsules, to market, as well as demonstrate the science and innovation behind UC-II®. Once again, it’s been a very successful show for us.”


“Our 7th year at Vitafoods Europe was even more successful than ever. The huge attendance kept us busy throughout all three days with a record number of enquiries and business opportunities. This year’s Vitafoods Europe again illustrated that ParkAcre continues to increase brand awareness internationally making us a leading VMS manufacturer and innovator in the Nutraceuticals sector.”

Friesland Campina

“Vitafoods Europe is also the only trade show that we know of that combines the ingredients and consumer products side. It is the place to be for what we do. It has all the ingredients and materials suppliers, customers and partners at one place, and is our top show every year – we look forward to it, we prepare for it and it pays off to do it." 


“Vitafoods Europe serves as an international hub where we can meet customers from Europe, Asia Pacific, the US, South America and the Middle East. It is a platform for knowledge and trend sourcing. Our key objective is to collect leads and there is a good balance existing customers and new prospects, as well as distributors. Getting our messages out there through is also very important.”