Sports Nutrition Thematic Micro-Community

The sports nutrition market is becoming increasingly hard to define. An influx of new ‘active’ and ‘healthy living’ consumers has spurred the industry to diversify its offering to cater for the masses.

This is not to say that the market for performance athletes has diminished, scientific innovation is still driving the market, and we often see ideation trickle down to mass consumers. For example, supplements such as protein are now widely consumed by the public but were originally reserved for performance athletes and body builders looking for more efficient recovery. This ideation remains at the pinnacle of the sports nutrition market and continues to be a key driver for innovation.

The sector has seen considerable yearly growth, with market research data (Grand View Research) suggesting that the global sports nutrition market could be worth up to 31 billion dollars by 2027. This is in part, due to several converging markets coming in to play; nootropics, personalised nutrition, immunity, and healthy ageing.

Although the market is full of untapped potential and commercial opportunities, success in the sports nutrition industry doesn’t come without its challenges. The market is highly competitive, increasingly hard to define, and consumer demands are changing faster than brands can track.

The Sports Nutrition Thematic Micro-Community brought together leading industry figures, connected key players, and informed attendees on best practices, current trends, key opportunities, and challenges within the market.

Please note the Vitafoods Virtual Expo is now closed. 

If you've enjoyed the content from the Virtual Expo & Summit, you can stay up to date with all the latest developments in nutraceuticals on our knowledge platform, Vitafoods Insights. Register to unlock all premium content, from industry news stories, articles and podcasts to product development news, infographics and more.

Sports Nutrition Community Programme

Global sports nutrition insights and trends 

Monday 7th September

  • Current global market product and ingredient trends in sports nutrition.
  • What consumers want from sports nutrition products.
  • Where is the future for sports nutrition and how can brands stay ahead of the curve

Speaker: Rick Miller, Associate Director, Specialised Nutrition, Mintel

The impact of COVID-19 on the sports nutrition sector and how to restart

Wednesday 9th September

Assess the impact of COVID-19 on the sports nutrition industry and identify key issues and possible long-term consequences on the sector. Attendees can also expect an overview of upcoming EU and UK regulatory changes to the sector.

Develop an understanding of the shift in consumer behaviour during the COVID-19 pandemic, and establish how brands can move forwards given this new consumer landscape.

Gain insights into upcoming regulatory changes at both an EU and UK level.

Speaker: Luca Bucchini, Vice Chair, European Specialist Sports Nutrition Alliance

Sponsored Sessions

New formats of tasteless and clear protein drinks

Demand for protein and functional beverages, plus the success of the sports nutrition category are driving increased consumer interest in clear protein drinks. In this webinar, you’ll learn about novel ready-to-drink and ready-to-mix protein solutions with great taste and superior clarity. 

When you attend this webinar, you will:

  • Get insights into market development and consumer needs for high-protein, ready-to-drink beverages and shakes. 
  • Learn about Arla Foods Ingredients' new concepts in the sports and health market of crystal clear and tasteless protein drinks​.
  • Get inspiration on how to position products to your customer

Speaker: Laima Liepinyte, Business Development Manager, Health & Performance Nutrition, Arla Foods Ingredients

How do sports look like in the new normal, new opportunities in active nutrition with collagen peptides 

The pandemic has changed consumers' behaviors and thinking, from at-home workouts to biking to work. What does this new normal mean for sports nutrition product manufacturers and what opportunities are giving collagen peptides a product development edge?

When you attend this webinar, you'll learn about:

  • The impacts of the pandemic on the global sports nutrition market
  • How consumers are behaving differently in order to maintain a healthy lifestyle prior to, during and post lockdown
  • How collagen peptides, uprising active lifestyle ingredients, address the needs of these consumers to help them stay active

Speaker: Dr. Sara de Pelsmaeker, Product & Business Development Nutrition, EMEA, Rousselot

Collagen solutions for the white tissue: the missing link in sports

Muscular power requires strong joints, tendons, ligaments and muscle fascia – the white connective tissue. GELITA will show how Bioactive Collagen Peptides® are relevant in every sport. Unleash the full potential of collagen in within your products.

When you attend this webinar, you will:

  • Understand a new category driver: the white connective tissue
  • Be able to differentiate collagen hydrolysates from bioactive collagen peptides
  • Emerse into the specific science and real-life experience of athletes
  • Take away several finished-product concept ideas

Speaker: Suzane Leser, Director Nutrition Communication, Business Unit Health & Nutrition, GELITA AG

Where and how international sports nutrition brands can win in China 

The Chinese sports nutrition market holds a wealth of opportunities for foreign investment, and the recent ‘Healthy China 2030’ policy shows a commitment in directing a shift to ‘sports nutrition’. Investment in sports and fitness is anticipated to reach 1.5 trillion RMB ($225 billion) by 2020, highlighting just how much of an opportunity this market could be. This session, presented by QIVA Global, will highlight key considerations for market entry, and inform brands on how to captivate an audience within the Chinese market.

When you attend this webinar, you will:

  • Gain an understanding of market trends within the Chinese sports nutrition industry
  • Find out what Chinese consumers really care about when it comes to sports nutrition products
  • Estabish how to build an 'unfair' advantage in the Chinese market place  

Speaker: Ellie Adams, Associate Director, Qiva Global

Showcasing the insights of Ian Craig, editor of Functional Sports Nutrition and founder of the Centre for Integrative Sports Nutrition, the podcast covered a range of new ingredients, delivery systems and target health areas, giving listeners insight into the latest innovation within the sports nutrition market. Featured companies and ingredients are showcased based exclusively on merit.

Developed with input from leading industry figures, this report from Vitafoods Insights offered exclusive insights on the sports nutrition market: market sizing and consumer trend data, research highlights on top ingredients, and whitespace opportunities for the future of the market.