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What this means for formulators is a need to think about the synergy of ingredients, while also assessing the research behind them. There are industry concerns about soft science and exaggerated label claims affiliated with emerging or first-time products. Dietary supplements can certainly help to boost one’s immune system but cannot, by any means, be sold with the promise to treat or cure diseases. Understanding the substantiation is critical for developing efficacious products that deliver on their promises.
The immune health market is squarely centre stage for consumers seeking natural ways to bolster their well-being. The Inmmune Health Thematic Micro-Community connected, inspired, and informed visitors on the latest innovation within the category and opportunities for growth.