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Vitafoods Virtual Summit Agenda

The Vitafoods Virtual Summit featured 12 hours of expertly curated content exploring 3 key themes; Gut Health, Personalised Nutrition and CBD. With presentations from industry thought leaders and additional time for roundtable discussion and networking, each summit cut through the noise bringing you the latest insights, trends and opportunites within each area of the industry.

Personalised Nutrition: Innovation through science and technology

Chair: Fraser Grice, Conference Producer, Informa Markets, UK

Personalised nutrition has received a lot of attention in recent years, mostly due to the rise of new technologies adopted by start-ups that enable consumers to measure their nutritional needs. But what does Personalised Nutrition mean for the full supply chain? Attend this summit to understand the opportunities that the market presents, and gain insight into the latest trends, innovation and research within the industry.  


13:00 - 13:45

Session Details

Consumer insights, marketing and market innovation within Personalised Nutrition

  • Explore the key consumer drivers behind Personalised Nutrition
  • Learn how the industry can respond with products and services to meet consumer’s demand
  • Gain insights into the key challenges that the industry faces, and how companies can overcome them

Speaker: Joana Maricato, Market Research Manager, New Nutrition Business, UK

13:45 - 14:30

Enabling long-term, sustainable value creation opportunities through public and private sector collaboration: The Quisper Platform

  • Establish how personalised nutrition algorithms will become increasingly coherent and uniform as they must be scientifically validated, thus delivering the same outcome when using the same inputs
  • Understand how successful personalised nutrition services need to include tools that stimulate and motivate dietary behaviour change
  • Discover how food and ingredient industries can support personalised nutrition developments by contributing to nutrition and food choices with detailed information on their products (composition, sourcing, processing)

Speaker: Jo Goossens, Senior Partner, ShiftN

14:30 - 15:15

Thoughts on the evolution of personaliaed nutrition models

  • Establish how companies can be both commercially and scientifically valid, and learn how science can address the issue of trust in personalised nutrition  
  • Gain insights on how to select and partner with superior ingredient suppliers in the personalised nutrition industry  
  • Identify what’s next for the personalisation nutrition market

Speaker: Philipp Schulte, CEO, Baze, Germany

15:15 - 16:00

Panel Discussion: What’s next in personalised nutrition?

This panel discussion will explore how personalised nutrition will connect the full supply chain, including the challenges and opportunities this presents.

Chair: Nard Clabbers, FoodNed

Panelists: Philipp Shulte, Baze, Jo Goossens, ShiftN & Joana Maricato, New Nutrition Business  

16:00 - 17:00

Roundtable Discussions & Networking

Please note: roundtable discussions will run simultaneously.

Roundtable 1: Assessing the various business models in the personalised nutrition industry

Chair: Nard Clabbers, FoodNed

Roundtable 2: Reviewing the regulatory framework for personalised nutrition 

Chair: Nathalie Henin, Keller and Heckman LLP

Roundtable 3: Can personalised nutrition transition into the mainstream?

Chair: Marco Iotti, Mixfit

The CBD story: Past learnings and future opportunities

Host: Marion Schumacher, Content Manager, Informa Markets, UK

As the CBD market continues to establish itself, the regulatory landscape continues to be a mine field for product developers, inhibiting innovation and providing a barrier to potential market entrants. The Vitafoods CBD Virtual Summit will gather leading individuals to discuss updates on the latest trends, innovation and regulation within the industry, providing clarity and best practice guidance on the marketplace.


13:00 - 13:45

Session Details

What can we learn from developments in North America? Review the CBD industry landscape in Canada and the US

  • Gain clarity about licenses and operating conditions in different but convergent markets in Canada and the US
  • More than 1000 brands are testing the market with different product formats and in multiple sales channels. Is there a winning formula?
  • Supply chain maturity should lead to better quality and better prices, but public markets may be a bumpy ride

Speaker: Grant Ferrier, Founder, NCN, USA

13:45 - 14:30

CBD – A multiplayer product in a multicultural environment of the European Union

  • Review the past of CBD based products in Europe
  • Explaining the present hype in Europe and exploring the various opportunities that come with it
  • The future of the CBD market – perspective of natural vs. synthetic products

Speaker: John Hoff, Managing Director, P3Collective and Co-Founder PRM, Germany  

14:30 - 15:15

CBD-based products: Account of an unfinished EU regulatory journey

  • Are any CBD-based products legal?
  • Understand the status of CBD under EU regulations
  • Prospective views for the food supplements industry 

Speaker: Nicolas Carbonnelle, Avocat, Member of the Brussels Bar, Bird & Bird, Belgium 

15:15 - 16:00

Panel Discussion: Opportunities & challenges in the CBD category

This panel discussion will dive further into the hemp and cannabis space, offering clarity and best practice guidance around trends, innovation and regulation.

Chair: Marion Schumacher, Informa Markets

Panelists: Nicolas Carbonnelle, Bird & Bird, John Hoff, P3Collective and Grant Ferrier, NCN

16:00 - 17:00

Roundtable Discussions & Networking

Please note: roundtable discussions will run simultaneously.

Roundtable 1: Growing the CBD market – Reviewing the past, current and future of CBD based products in Europe

Chair: John Hoff, P3 Collective

Roundtable 2: The CBD story – Reviewing global opportunities for CBD and learning from developments in North America

Chair: Grant Ferrier, NCN

Roundtable 3: Discussing the need for regulatory certainty on CBD and other cannabinoids as necessary for industry expansion

Chair: Nicolas Carbonnelle, Bird & Bird

Transforming Gut Health: Immune support, synbiotics and future opportunities

Chair: Heather Granato, VP of Content, Informa Markets, UK

Consumers are increasingly aware of how digestive health impacts every part of the body, from the basics of nutrient absorption to the complex interaction with the microbiome. Importantly, gut health impacts general well-being, fighting pathogenesis of many chronic conditions and bolstering the first lines of defense from outside invaders. Attend this summit to hear more about trending ingredients and consumer understandings, delve into the interconnection between digestive health and immune function, and explore the role of the microbiota and potential ways to modulate its function. 


13:00 - 13:45

Session Details

Beyond Probiotics: Understanding the broader digestive health market

  • Consumer interest in and demand for solutions that address digestive dysfunction and support general well-being
  • Global market insights around product launches and success case studies
  • Lessons learned about appropriate positioning and future possibilities

Speaker: Chang Liu, Market Analyst, Innova Market Insights, The Netherlands

13:45 - 14:30

Exploring the connection between digestive health and immune function

  • Understanding the critical role of the digestive system and microbiome in bolstering immune function and whole-body wellness
  • Exploring unique ingredients that can heal the gut and incrementally improve immune health
  • Considerations when developing formulations to strengthen immunity via GALT and related immune actives in the gut

Speaker: Caroline Childs, Ph.D., lecturer in nutritional sciences, University of Southampton, United Kingdom

14:30 - 15:15

Developing appropriate, compliant claims for synbiotics and well-being

  • Gain an understanding of the EFSA legal framework status of Pre, Post and Synbiotics
  • Explore how companies can achieve global recognition within the digestive health market
  • Establish key legal challenges and opportunities within the market, along with considerations for developing compliant claims for packaging, marketing, and consumer communication 

Speaker: Nathalie Henin, Regulatory and Scientific Affairs Counselor, Keller & Heckman LLP Belgium

15:15 - 16:00

Panel Discussion: Innovation & NPD in the gut health category

This panel discussion brings together experts in science, supply chain and finished products to discuss the challenges and opportunities in the gut health landscape.

Chair: Nathan Gray, managing director, Nutraceutic, United Kingdom

Panelists: Caroline Childs, University of Southampton & Damien Guillemet, Nexira  

16:00 - 17:00

Roundtable Discussions

Please note: roundtable discussions will run simultaneously.

Roundtable 1: Positioning prebiotic products for immune health

Chair: Damien Guillemet, Nexira

Roundtable 2: Understanding the X-biotics categories and communicating effectively

Chair: Nathan Gray, Nutraceutic

Roundtable 3: Challenges and opportunities in extending gut health into synergistic health areas

Chair: Heather Granato, Vitafoods Insights

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