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9 - 11 May 2023 - Geneva, Switzerland

1 - 12 May 2023 - Online

Vitafoods Startup Innovation Challenge

Discover cutting-edge innovation from the most exciting health and nutraceutical startups! Vitafoods Europe 2023 will give startups the opportunity to pitch their idea to the whole host of nutraceutical industry players that make up the Vitafoods exhibitors and attendees.   

The winners will be announced on 9 May at the end of the pitch sessions at the Vitafoods Insights Theatre.

Entry criteria:

  • The startup should be no older than 5 years
  • The startup must have a clear business plan and a developed concept at the very least, prototypes or the final product are preferred
  • The product or service needs to be truly innovative


Interested in being part in the Vitafoods Europe Startup Innovation Challenge? Eligible start ups can apply until Sunday March 5th. Apply for free today!

This year's categories

Most Innovative Finished Nutraceutical Product

This category covers finished nutraceutical products offering innovation in ingredient composition, consumer focus, or delivery format. 

Most Innovative Nutraceutical Ingredient   

This category covers innovative ingredients for nutraceuticals, supplements, or functional food and beverages that can offer scientific substantiation of their efficacy.

Most Innovative Service or Technology Supporting the Nutraceutical Industry   

This category covers innovations that support improvements in ingredients sourcing and production, food safety and quality, traceability, transparency, smart packaging, and/or supply chain management. 

Most Innovative Digital Solution Supporting the Nutraceutical Industry   

This category covers innovative business- and consumer-facing digital solutions supporting the nutraceutical industry, with the aim of improving the sustainable development and/or personalization of nutraceuticals. 

Most Innovative Sustainable Solution – Jury’s choice award 

This special prize will be awarded to the startup with the most sustainable innovation. All startup finalists across all categories can be considered for this award, with the winners being decided by the expert jury. The startup’s overall sustainability efforts will be considered.

Vitafoods Startup Innovation Challenge Lounge (Free to attend)

The meeting point for shortlisted startups!

Location: Show Floor 

Meet and network with the most exciting health and nutraceutical startups at the show. The Startup Lounge is situated in the heart of the exhibition. It is a place where the startups selected for the Vitafoods Startup Innovation Challenge 2023 will be located for the 3 days of the show.  

Join the Start Up Innovation Challenge at Vitafoods Europe 2023