Finished Product Launches


Consumers are seeking valuable natural products that can support their health and wellness during this time and in the future. Are you looking for new products that could drive consumer demand across new markets?

In this showcase you will discover unique retail-ready finished products launching this spring and already attracting consumer interest. Find the right functional food or beverage that can push your company forward.  

This is a sponsored showcase brought to you by thriving companies that will also be exhibiting at Vitafoods Europe 2020. 

Featured Finished Products

>Your< Iron Forte Liquid

Company: Pharmalinea Ltd
Stand: L102

The number 1 iron supplement in several markets, coming from an iron product line that is clinically supported and has an ongoing clinical trial. Despite the high iron dose (35 mg), >Your< Iron Forte Liquid has been awarded for taste at Vitafoods. It has been successfully launched by trusted pharmaceutical and food supplement brands in markets globally and is consistently achieving stable growth. A superior microencapsulated iron source enables proven higher bioavailability and a significantly diminished chance of side effects. This ensures the support of doctors and key opinion leaders. Consumers notice the positive change, give great reviews, and show high retention rates. Private label, ready-to-launch supplement.

Vcaps® Plus Food Colored Capsules

Company: Lonza
Stand: G80

Vcaps® Plus Food Colored Capsules Consumers of all generations are looking for natural solutions to maintain their healthy lifestyles. Our latest generation of clean label capsules allow supplement manufacturers to create a unique visual appeal, by choosing from a range of vibrant, naturally food colorants when selecting Capsugel® Vcaps® Plus plant-based capsules.

• Color from edible foods
• Clear and transparent color labelling
• No synthetic or artificial colorants
• No E-numbers in the EU for the coloring food
• Ideally suited for vegetarian and vegan diets
• Brand differentiation
Get a sample today