Innovation Tours


Our visitors can join us for a series of guided tours available throughout the three-day programme. Last year our experienced guide from NutriMarketing took participants to meet exhibitors specialising in key health and nutrition markets such as personalised nutrition, nutricosmetics, plant-based, free-from and mental wellness.

Get a taste of last year's guided tours

Explore each of the tours themes from last year below. Don't forget to check back on this page closer to our event in September to browse through and register for the 2020 Innovation Tours as they are confirmed.

Personalised nutrition: because I’m worth it!

According to EUFIC definition "Personalised nutrition is looking at the complex interaction between nutrients and genes to create tailored diets which complement a person's unique genetic profile. Not only will personalised nutrition optimise the health of the individual, but it may also work on a larger scale to help prevent society-wide diseases such as obesity, Type 2 diabetes, cardiovascular disease, cancer, and malnutrition". Targeting specific individual needs regarding, not only its age & gender, but also its microbiota and DNA specificity is a new challenge for manufacturers.

Beauty from within: acting inside for shining outside

According to Transparency Market Research, the market for nutricosmetics market worldwide is expected to rise at a 5.0% CAGR from 2017 to 2025 to become worth US$7.93 bn by 2025 from US$5.13 bn in 2016. The ageing of population, the quest for natural solution and the rising cost of healthcare products are among the factors that drive the trend.

Green is the new black: exploring new plant extracts

Whatever the reason: health, sustainability, animal welfare, religion or even taste, consumers are craving for greens. 2% of the global population are vegan, 5% vegetarians but already 23 % flexitarians. As the trend is becoming mainstream and in the aim of feeding more than 9 billion people by 2050, new plant-based sources are entering the market.

Moderation and avoidance: formulating for your free-from customer

According to Mordor Intelligence, the global gluten-free retail market has grown from USD 1.7 billion in 2011 to USD 3.5 billion in 2016 and is forecasted to grow to USD 4.7 billion in 2020. 80 % of the market are made by people who are not suffering from food intolerance, but believe that gluten or lactose-free products are healthier and more natural. By the way, the trend is getting way further than only allergen-free products and includes also meat-free, additive-free, GMO-free, pesticide-free, etc.

Mental wellness: a healthy mind in a healthy body

According to Innova Market Insights, there has been an average annual growth of +12.9% in the number of new F&B and supplement launches tracked with cognitive health claims between 2012 and 2017. This market targets not only elderly people seeking to prevent cognitive decline, but also students before exams or busy office workers looking to stay at the top of their capacity all day long.


About NutriMarketing

NutriMarketing track innovation worldwide (new ingredients, products, regulation, science, consumer knowledge & expectations), analyse food trends and help food manufacturers to innovate. NutriMarketing develops specific communication tools according to the target.


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