The global nutraceutical event

Sports Nutrition Zone

Stand L1

The Sports Nutrition Zone is an engaging and interactive demonstration area dedicated to the rapidly growing sports nutrition industry. This zone offers a Sampling Bar, Sports Nutrition Regulatory Advice, Product Showcases, Infographics and Digital Presentations.


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Sampling Bar

See, touch and taste a variety of the latest sports nutrition products at the Sampling Bar.

Sports Nutrition Regulatory Advice

Baffled about Brexit? Concerned about claims? The ESSNA team is able to help!

ESSNA will guide you through the confusing maze that is the European Union policy-making process, answering your concerns on the laws and regulations that cover how you make, label, advertise and sell your sports nutrition products.

Join us on Stand L1 for a Sports Nutrition Regulatory Advice Session.

Pre-book an Advice Session with ESSNA here


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Receive your complimentary ESSNA report - ESSNA’s Protein Labelling Roadmap 

Protein has seen unprecedented growth over the past few years. Its proven benefits mean it is now being regularly consumed by everyone from marathon runners to casual swimmers to Zumba enthusiasts, and it has never been more popular. This is why ESSNA has produced a helpful roadmap to guide the sector on how to avoid inadvertently misleading its consumers about the protein content of their products, an issue that many may not be aware of. This report includes the extensively debated labelling roadmap developed by ESSNA, Q&As outlining the background to this issue, and guidance on quality controls in manufacturing facilities.

Pick up a copy of the report at the Sports Nutrition Zone or at the Protein R&D Forum, part of the Education Programme.


Product Showcases

Discover the most exciting innovations to hit the sports nutrition market in the past 12 months.


Sports Nutrition Expands its Horizons

Innova Market Insights delves into market opportunity and innovation in the rapidly expanding sports nutrition space. Themes discussed at this year’s Sports Nutrition Zone include an analysis of how formulations have been adapted to every need and how convenience & performance become possible anytime, anywhere. A diverse range of consumers is being adopted with different objectives, whether it is traditional performance and recovery segments, new segments such as active lifestyle consumers, or seniors & specialty segments.


Get the latest on trending ingredients across the global market, as well as what to specifically watch for in the EU. Brought to you by Vitafoods Insights and Natural Products INSIDER, you’ll find the latest in science driving the sports nutrition category and considerations when developing your go-to-market strategy.


Digital Presentations

iPad presentation will be provided by industry experts FreislandCampina DMV, ESSNAInnova Market Insights, Natural Products Insider and Vitafoods Insights.

Protein and lifestyle trends create further product differentiation in Sports Nutrition

  • Plant protein is growing further and developing into a mainstream segment within sports nutrition. New launches are adding more variety in protein choice and moving beyond soy based nutrition.
  • In the larger share of the market, product differentiation is based on the type or blend of dairy proteins. Functionality and moment targeting remain at the core of product positioning.
  • The industry has discovered a growing mainstream consumer segment looking for affordable nutrition to achieve their personal goals.
  • Performance is no longer gym focused and the industry is exploring options to cater for the growing market in endurance sports.

How to boost muscle recovery during the night? Rediscover casein protein 

For an athlete a good night sleep is crucial. The “overnight recovery concept”  allows athletes to extend their recovery period during sleep. At that time you aren’t feeding your body with protein but it still has the opportunity to recover. That’s where overnight recovery can help; for up to seven hours after consumption, due to the sustained release of amino acids. The elite athletes we work with increasingly include it in their diets because of the benefits on their performance, and  this will drive wider adoption with mainstream consumers as ‘the next new thing’.

  • To improve the effectiveness of protein, the right protein source and timing of ingestion is important.
  • Casein protein has a prolonged and sustained release in the bloodstream.
  • Overview of latest studies show casein protein improves muscle mass and strength

Regulation and Reputation: How ESSNA helps expand the sports nutrition market in the EU

An overview of the work that the European Specialist Sports Nutrition Alliance  does to deliver sensible, proportionate regulation of sports nutrition products across the EU, and what ESSNA does to protect and improve the reputation of this rapidly growing sector.

Sports Nutrition Discovery Trail

Take a self-guided tour, developed to help drive your business objectives and discover suppliers dedicated to the key areas of Sports Nutrition. 

Guides can be picked up on arrival, from the entrance area into Vitafoods Europe.

View a filtered Exhibitor List of all Sports Nutrition exhibitors (including those Exhibitors located within the Sports Nutrition Zone) here

The Evolving Sports Nutrition Market

With the increasing popularity of on-the-go protein products, healthy snacks and online retail, sports nutrition continues to expand its scope, becoming more accessible to the masses. In the UK, 23% current value growth was achieved in overall sports nutrition in 2016, with sports protein products accounting for 71% of overall value sales, reaching £413 million. Coupled with a favourable regulatory environment for manufacturers and ongoing research examining the benefits of ingredients such as antioxidants and carbohydrates, the category is well-positioned for future growth.

Download the full digital magazine on Vitafoods Insights


Join us for the Vitafoods Europe 5K Run

Start your day the right way by joining us on an invigorating 5K Run around the grounds at Palexpo.

Find out how you can take part here


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