Visitors learnt the 5 key elements of packaging success
Innova Market Insights presented the five themes in packaging, combined with a selection of actual product samples with interesting packaging propositions on the topics of design, delivery systems, convenience, labelling and sustainability. Visitors found out what the five trending themes are based on the latest product launch activity at the Packaging Innovation Centre.
Packaging plays an important part in a product's success. This educational area allowed visitors to discover the latest additions and developments at the forefront of the packaging industry and how these impact product success.
Deconstructing key issues such as the evolution of product delivery systems for dietary supplements, convenience, clear label and sustainability through infographics and best practice packaging displays, visitors were inspired to think about creative packaging solutions and how they can impact sales growth.
Companies showcasing products included Biofarma Spa, Hoffman Neopac AG and Pont Packaging.