The global nutraceutical event

Vitafoods Innovation Centre

Within this new feature questions were answered relating to Regulation, Scientific Marketing, Strategic Innovation, Licensing Matchmaking and Clinical Research Services.

The Vitafoods Innovation Centre, ran in partnership with our Official Innovation Partner, analyze & realize GmbH, a leading European one-stop-shop consultancy and clinical research organisation with a proven track record for offering strategic innovation in natural health products, from product development to regulatory affairs and market entry.

analyze & realize GmbH were delighted to offer Vitafoods Europe visitors the opportunity to book a 20 minute free consultation slot, sharing their experience and passion to maximise the value of theri products and serve their consumer’s needs. analyze & realize GmbH are passionate about the power of natural health products and wanted to bring their expertise, enthusiasm and creativity to help visitors to deliver tailor-made innovation solutions that differentiate in the market.

In association with:


a&r gave visitors advice related to questions about the Novel Food regulation, EFSA health claim registrations, dossier development for herbal drugs, claim strategies, labelling, borderline product advice for medical devices and market access to Europe.

a&r explained how they could support visitors in the generation of scientific publications and development of scientific marketing strategies and materials.

Visitors learnt what a&r can do for them in terms of ideation and concept development for new products, scouting for new ingredients, trend spotting, and development of innovation strategies that work.

If vistors were a licensee or licensor they demonstrated their approach to how they identify licensing opportunities, find customers that are interested in their licences, and how they could support them during the contract phases, development of marketing material for licensees, due diligence support and other related activities.

a&r provided visitors with insights related to all elements that you need for the successful clinical trial of their natural health products, including study planning, study management and study result processing. With more than 300 completed studies to date, a&r are experts in weight management, immune health, gut health, heart health, mental health and metabolic health and are always expanding their capabilities into new areas of research.