The global nutraceutical event

Advice Centre

Stand B82

A new dedicated area created for visitors to have one-to-one consultancies with experts providing advice on areas such as:

• Product development
• Innovation
• Profiling testing
• Regulation
• Certification
• Market research

Are you interested in learning whether the nutrition industry is well equipped for the future or not? Ensure to test your Innovation Profile:

> What is the right innovation culture for your organisation?
> How do you increase your innovation capability?
> What is the state of innovation in the nutrition industry?


Einstein, Edison, Croc or Kamprad; what is your innovation profile? What is the state of innovation in your organisation? How can you make the innovation wheel spin faster? 

During Vitafoods Europe visitors are being offered the opportunity to try parts of this tool at the Advice Centre. Learn about the results and conclusions from an Innovation Culture Audit that has been developed by Healthy Marketing Team and Co-Innovation Group, together with industry experts and researchers from Lund University.

This tool, which is based on the four archetypes of innovation, has been successfully used to assess and develop companies’ innovation capability during the past three years. At Vitafoods Europe 2017, all visitors are offered to try parts of this tool for free! 

Meet the innovation culture experts from Healthy Marketing Team and Co-Innovation Group and take their 2-minute test to find out what your innovation profile is. Moreover, learn about the four archetypes of innovation that you need to effectively commercialise innovation and how to improve your own and your organisation’s innovation capability. 

The Healthy Marketing Team and Co-Innovation Group will also be revealing the innovation temperature of Vitafoods Europe at the Vitafoods Centre Stage at 12:35 – 13:05 on Wednesday 10 May.  

In association with: