The global nutraceutical event

Visitor Attractions

Vitafoods Europe provides a platform where the entire industry gathers to meet, talk, learn and do business.

Visitor attractions at the event are developed to help you enrich your understanding and discover the most important market trends, discuss regulatory complexities, packaging and labelling challenges as well as learn more about ingredients innovations that are driving the future of the industry.

Life Stages Theatre

This theatre was designed around specific nutritional needs that are vital and unique at different stages of a person’s life.

>    Explore presenting exhibitors

Vitafoods Centre Stage

The Vitafoods Centre Stage offered a three day content programme including industry overviews, addressing key issues and highlighting emerging trends for 2017.

>    Explore the programme

Exhibitor Presentation Theatre

Global exhibiting companies presented at the show. Visitors gained further insight into companies showcasing their latest offerings from around the world.

>    Explore presenting exhibitors

New Ingredients Zone

Innovative nutraceutical ingredients and raw materials were showcased, allowing visitors to evaluate the best product ranges to hit the market in the future.

>    Explore new ingredients

New Products Zone

This feature displayed the latest functional food and functional beverages, giving visitors the chance to consider which products best suit their needs.

>    Explore new products

Vitafoods Tasting Centre

Visitors could taste a selection of functional food and beverages across a wide range of health categories. Visitors could also vote for their favourite tasting food and beverage in the Vitafoods Tasting Centre Awards. 

>    Explore Vitafoods Tasting Centre


Featured bite-sized presentations on the latest product launches in the nutrition industry, within the last 12 months. LaunchPad products were also available to be viewed within a dedicated area in the New Product Zone.  

>    Explore presentations

Market and Trend Overview

In association with Innova Market Insights, this area displayed the latest industry innovations and emerging health trends set to impact industry and product development. This area featured infographics and digital data on core topics. 

>    Gain market insight

Innovation Tours

Five themed tours guided visitors around carefully selected exhibitors within the show, who delivered stand presentations and tastings, bringing their ingredients and products to life.

>    View the 2017 innovation tours

Omega-3 Resource Centre

A focused knowledge hub that covered all aspects of omega-3. Featuring presentations, infographics, iPad presentations, product showcases and product sampling. 

>    Explore all Omega-3

Probiotics Resource Centre

A dedicated knowledge hub for everything there is to know about probiotics. From the latest breakthroughs in probiotic technology, to new product development, consumer analysis and market trends.

> Explore the Probiotics Resource Centre

Sports Nutrition Zone

This was an engaging and interactive demonstration area dedicated to the rapidly growing sports nutrition industry. 

>    Explore the Sports Nutrition Zone

Springboard Pavilion

This dedicated area presented new ingredients, products and technologies from new entrepreneurial businesses and start-ups exhibiting at Vitafoods Europe, which allowed visitors to take advantage of the latest industry trends.

>    Explore new companies

Innovation Centre

The Vitafoods Innovation Centre, ran with our Official Innovation Partner, analyze & realize offered visitors a free consultation, offering advice and strategic innovation on the full process from product development and scientific marketing to licensing opportunities, regulation and market access.

>  View tailor-made innovation solutions

International Pavilions

Showcased the latest in ingredients, raw materials, nutraceutical products, and functional food and beverages from around the world, the international Pavilions offered a range of global business opportunities in one place.

>    Explore international pavilions

Tasting Spotlights

This presentation area at Vitafoods Tasting Centre offered the opportunity to find out more about the products available to sample.

>    Explore product presentations

Packaging Innovation Centre

In association with Innova Market Insights, this area showcased the latest developments within packaging. Packaging displays and infographics displayed the evolution of product delivery systems for dietary supplements, sustainability, convenience and clear label.

>    Explore all packaging

Advice Centre

The Advice Centre was a dedicated area created for visitors to have one-to-one consultations with experts providing advice on areas such as Regulation, Certification, Market Research, Product Development and Innovation.

> Explore the Advice Centre

Discovery Trails

Visitors could take a self-guided tour to help them meet their business objectives. 

>  View the 2017 tours

Vitafoods 5k Run

The Vitafoods team, exhibitors, visitors, speakers and delegates took part in the Vitafoods 5K run.

>    View details and images from 2017

NCN Investor Meeting

The NCN Investor Meeting was a unique platform allowing businesses within nutrition ingredients, science and technology to apply for the opportunity to present their business plans to strategic and private equity investors.

>  Find out how to Present or Invest

NutraIngredients Awards

The third edition of the Nutraingredients Awards, organised by, in association with Vitafoods Europe, took place in the evening on Wednesday 10 May in Geneva.

>    View details