The global nutraceutical event

Who visits Vitafoods Europe

Visitors to Vitafoods Europe represent all sectors of the nutraceutical industry and come to source suppliers of ingredients, raw materials, dietary supplements and services, to meet existing partners and gain ideas and inspiration about the industry.  

Connect with the right buyers and distributors

Visitors are

  • 34.0% Manufacturers
  • 22.8% Distributors
  • 8.4%   Consultants
  • 5.8%   Research/ scientific / academic
  • 5.5%   Contract manufacturer
  • 4.3%   Import
  • 3.9%   Retailer
  • 3.3%   Whoesaler
  • 2.9%   Export
  • 2.7%   Private label provider

Within business areas

  • 37.9%  Dietary supplements
  • 15.9%  Pharmaceuticals
  • 12.7%  Food
  • 7.2%    Natural & herbal medicine
  • 6.1%    Health food
  • 5.5%    Functional food
  • 2.7%    Personal care
  • 2.0%    Beverages
  • 2.0%    Animal Nutrition
  • 1.4%    Nutricosmetics
  • 1.1%    Functional Drinks
  • 5.6%    Other

Visitors responsibility

  • 26.2% Management
  • 18.3% Sales
  • 15.9% Product development / innovation
  • 10.7% Marketing / brand management
  • 8.7%   Purchasing / procurement / buying
  • 6.6%   Consulting
  • 6.0%   Research / scientific / analytic
  • 1.5%   Legal / regulatory
  • 1.3%   Governement
  • 1.1%   Finance
  • 1.0%   Testing / quality assurance
  • 0.6%   Education
  • 2.0%   Other

Decision-making power

  • 50.3% Final decision
  • 35.2% Influence and recommend
  • 11.1% Specify a need
  • 3.3%    Play no part


2016 visitors included:

  • Commercial Director, Hill Pharma
  • Packaging Buyer, Pierre Fabre Medicament
  • Director Global Business Development, Nestle Health Science
  • Brand Manager, Valeo Healthcare
  • Category Manager, Pfizer
  • R&D Platform Manager Maternal Nutrition, Nestec SA
  • Commodity Manager, Gsk Consumer Healthcare
  • Innovation Director, Reckitt Benckiser
  • Buyer, Coop Sourcing Manager, Bayer Consumer Care
  • R&D Brand Innovator, Seven Seas           
  • Sales Manager, Cornelius Group
  • Product Manager, Triconor Distribution
  • Director Consumer and Market Knowledge, P&G
  • Financial Director, Kraft
  • Junior Developer, Orangina Schweppes
  • Buyer, Britvic
  • Purchasing Manager, Cambridge Weight Plan
  • Global Lead Buyer, Sanofi
  • EMEA Sourcing Manager, Herbalife
  • Open Innovation Leader, Bayer Consumer Health
  • Category Director Wellness, Oriflame
  • CEO, Protein World
  • Chairman, Solepharm
  • Senior Director Research & Development, GNC
  • NPD Manager Health, ASDA Stores Ltd
  • Global Sourcing, Walgreens Boots Alliance
  • Senior Buyer, As Watson/Superdrug
  • CEO, Gold Touch Nutrition
  • CEO, Fit Ingredients EK
  • Product Manager, Cabassi & Giuriati
  • Innovation Manager, Nestec SA
  • Purchase Manager, PNK Distribution
  • Business Manager, Slim7

A truly global audience - visitors attend Vitafoods Europe from 115+ countries


Top visitor countries

Switzerland

United Kingdom

France

Spain

Germany

Netherlands

Italy

Poland


What our visitors think

  • 90% think Vitafoods Europe is an important and market leading industry show
  • 95% of visitors say Vitafoods Europe is in tune with what is happening in the market
  • 85% said Vitafoods Europe helps them meet business challenges
  • 73% of visitors are likely to attend next time
  • 93% think Vitafoods Europe is excellent for finding new products and services
  • 78% of visitors said it was important to their business to attend Vitafoods Europe
  • 90% of visitors say they learn something at the show
  • 86% said they saw the latest innovations and research

To view Vitafoods Europe 2016 full visitor profile click here.

To find out more about how you can benefit from exhibiting at Vitafoods Europe 2017, download the 2017 Event Brochure.


Book your stand today!

Our sales team are more than happy to discuss the exhibiting options available to you. Whether you're an experienced exhibitor or you've never participated before, we can put together a package to suit your objectives.

Portfolio Sales Manager

Daria Smith

T +44 (0)20 7017 6482
E daria.smith@informa.com

Sales Manager

Ania Messara

T +44 (0)20 7551 9002
E ania.messara@informa.com

SeniorSales Executive

Misbah Harun-Popat

T +44 (20) 3377 3849
E misbah.harun-popat@informa.com

Senior Sales Executive

Charlotte Speer

T +44 (0)20 7017 6453
E charlotte.speer@informa.com

Sales Executive

Alfie Parker

T +44 (0)20 7017 7479
E alfie.parker@informa.com

Sales Executive

Gemma Mills

T +44 (0)20 3377 3055
E gemma.mills@informa.com

*Independent research, Fusion Insight & Strategy, June 2016

**Vitafoods Europe, official audience statistics, 2016