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Who attends Vitafoods Europe?

Vitafoods Europe visitors represent all sectors of the global nutraceutical industry, who come to source suppliers of ingredients, raw materials, dietary supplements and services, to meet existing partners and gain ideas and inspiration about the industry.

80% of the in-person attendees also attended online

Visitor Profile

22,703 visitors attended Vitafoods Europe 2021, with 658 exhibitors and a total of 126 visitng countries. Vitafoods Europe is expected to grow further in 2022, responding to continuous developments and needs in the industry.

Business Sectors

Dietary / Health supplements - 20.1%

Pharmaceuticals - 10.7%

Functional Food - 9.8%

Health Food - 9.8%

Natural & Herbal Medicine - 9.7%

Food - 8.9%

Nutricosmetics - 7.8%

Personal care - 6.7%

Functional beverages - 6.1%

Beverages - 4.6%

Animal Health - 4.0%

Other - 1.8%

Primary Business Activity

Manufacturer - 18%

Distributor - 18.0%

Service Provider - 16.1%

Contract Manufacturer (Bespoke Product Development) - 12.8%

Private Label Provider - 7.1%

Retailer - 6.7%

Wholesaler - 5.6%

Academic - 3.9%

Equipment Provider - 3.7%

Press / Media - 2.1%

Other - 6.0%

Main Area of Responsibility

Business Development - 18.0%

Brand Manager - 18.0%

Product development / Innovation - 16.1%

Sales - 12.8%

Purchasing / Procurement / Buying - 7.1%

Marketing - 6.7%

Research / Scientific / Analytic - 5.6%

Corporate Management - 3.9%

Consulting / advisory - 3.7%

Operations - 2.1%

Legal / Regulatory / Compliance - 1.7%

Finance - 0.8%

Education0.6%

Testing / quality assurance - 0.6%

Government - 2.3%