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Who attends Vitafoods Europe?

Vitafoods Europe visitors represent all sectors of the global nutraceutical industry, who come to source suppliers of ingredients, raw materials, dietary supplements and services, to meet existing partners and gain ideas and inspiration about the industry.

95% of the visitors have decision making power

Visitor Profile

A total of 15,251 attendees at Vitafoods Europe 2022, with 649 exhibitors and a total of 136 visitng countries. Vitafoods Europe is expected to grow further in 2023, responding to continuous developments and needs in the industry.

Business Sectors

Manufacturer (Dietary/Health supplements) - 65.99%

Food- 35.74%

Pharmaceuticals - 33.75%

Health Food - 32.58%

Manufacturer (Functional food) - 32.18%

Natural & herbal medicine - 31.05%

Nutricosmetics - 25.46%

Personal care - 22,74%

Manufacturer (Functional beverages) - 20.31%

Beverages - 18.82%

Animal Health - 14.52%

Primary Business Activity

Manufacturer - 35.25%

Distributor - 24.34%

Service Provider - 7.13%

Contract Manufacturer (Bespoke Product Development) - 6.5%

Retailer- 5.15%

Private Label Provider- 4.66%

Wholesaler - 4.52%

Academic - 2.33%

Equipment Provider - 1.04%

Press / Media - 0.72%

Other - 8.36%

Main Area of Responsibility

Brand manager - 18.07%

Business development - 17.54%

Product development  - 15.58%

Sales - 13.26%

Purchasing / Procurement / Buying - 7.65%

Marketing - 6.05%

Research / Scientific / Analytic - 5.17%

Corporate Management - 3.78%

Advisors - 3.66%

Operations - 2.13%

Legal / Regulatory / Compliance - 1.6%

Testing / quality assurance - 0.83%

Education - 0.74%

Finance - 0.66%

Government - 0.49%

Other - 2.79%