Who visits Vitafoods Europe?

Vitafoods Europe is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.



Vitafoods Europe 2015fp

The global nutraceutical event

5-7 May 2015 | Palexpo, Geneva, Switzerland


Who visits Vitafoods Europe?

Visitors to Vitafoods Europe represent all sectors of the nutraceutical industry and come to source suppliers of ingredients and raw materials, meet existing partners and gain ideas and inspiration about the industry.

60% of visitors come to gain inspiration and to source new products, services and suppliers.

What our visitors think:

96% of visitors met or exceeded their expectations
94% of visitors rated the show as excellent or good
91% of visitors consider it important that they attend
58% of visitors met with existing suppliers
24% of visitors haven't visited any other events in the past two years

Influencers and decision makers

Decision makers at Vitafoods Europe

47.4% Final decision 
36.4% Influence & recommend
11.6% Specify a need
4.6% Play no part




The right business activity

Vitafoods Europe visitor business types
40.6% Manufacturer
29.6% Distributor
6.1% Consultant
5.8% Research/Scientific
3.3% Contract manufactuer/Private label
2.2% Import
1.8% Export
1.8% Wholesaler
1.8% Retailer
7.0% Other


A senior audience

Vitafoods Europe visitor seniority
31.2% MD / President / CEO
14.3% Manager - without staff
13.6% Manager - with staff
13.2% Director / Vice-President
12.4% Senior Manager
4.6% Executive
3.9% Assistant
3.6% Chemist / Scientist / Laboratory
0.5% Student
2.8% Other


Visitor business areas

Visitor business areas
36.6% Dietary supplements
16.1% Pharmaeceuticals
10.2% Food
9.7% Functional food & drinks 
7.6% Health food
6.0% Natural & herbal medicine
2.1% Personal care
1.5% Beverages
8.0% Other 



2014 visitors included:

  • Purchase Director, Barentz
  • CEO, Bayer Consumer Care
  • Scientific Director, Boots UK
  • Product Manager, Brunel Healthcare 
  • CEO, Colgate Palmolive 
  • CEO, Danone Medical Nutrition
  • Consultant, GlaxoSmithKline 
  • Sales Manager, GNT Biotech and Medicals Corp
  • R&D Director, Korea Yakult
  • Strategic Purchasing Manager, Kraft Ltd
  • Product Manager, Longyear AS
  • Business Development Manager, Lucozade Ribena Suntory
  • Consultant, Merck Consumer Health 
  • Scientific Director, Nestlé 
  • Marketing Manager, Pfizer
  • Pharmacist, Royal Canin
  • President & CEO, Unilever
  • President, Vitabiotics
  • Director, Walmark A.S 
  • Managing Director, Weber & Weber GMBH 
  • Executive Vice President, Yves Rocher Sante Naturelle

Plus many more…

A truly global audience

Our visitors come from 102 countries all over the world. The top visiting countries are:

Vitafoods Europe visitors  Switzerland Vitafoods Europe visitors  UK Vitafoods Europe visitors  USA Hungary Hungary
Vitafoods Europe visitors
Vitafoods Europe visitors  Spain Korea  Republic of Korea Vitafoods Europe visitors Sweden
Vitafoods Europe visitors  Germany Vitafoods Europe visitors  Netherlands Vitafoods Europe visitors  Denmark Vitafoods Europe visitors India
Vitafoods Europe visitors  Italy Poland Poland Czech  Czech Republic
Vitafoods Europe visitors

Book your stand today

Our sales team are more than happy to discuss the exhibiting options available to you. Whether you're an experienced exhibitor or you've never participated before, we can put together a package to suit your objectives.

Daria Smith
Event Manager

Daria Smith
Email Daria
T: +44 (0)20 7017 6482

David Fisher
Senior Sales Executive

David Fisher
Email David
T: +44 (0)20 7017 7479

Sophie Thompson
Sales Executive

Sophie Thompson
Email Sophie
T: +44 (0)20 7017 4241

Ania Messara
Sales Executive

Email Ania
T: +44 (0)20 7551 9002

Complete the stand enquiry form Alternatively, complete the stand enquiry form

Visiting Vitafoods Europe - the global nutraceutical event
Providing nutraceutical ingredients for a healthier business
Connect with more than 750 market-leading suppliers and source high-quality ingredients and raw materials, secure new deals and build positive business relationships at a leading event.
More about visiting More about visiting 
Exhibiting at Vitafoods Europe - the global nutraceutical event
The meeting place for the global nutraceutical industry
Connecting nutraceutical ingredients suppliers and service providers with more than 14,000 decision-makers that have an average annual spending power of €1,296,353.

More about exhibiting More about exhibiting  
Vitafoods Europe Conference - delving deeper into nutraceuticals
Delve deeper into nutraceuticals with the Vitafoods Europe Conference
The 2015 programme continues to present best practice within R&D, but also now provides the broader business context with three streams: Your Business, Your Science and Your Product.

 More about the conference
With thanks to our supporters
With thanks to our Sponsors
With thanks to our Media partners