Vitafoods Europe 2015fp

The global nutraceutical event

5-7 May 2015 | Palexpo, Geneva, Switzerland


Market and Trend Overview

In association with Innova Market Insights

Innova Market Insights

This interactive feature offered a snapshot of key emerging trends and health issues that will impact on product activity in the nutraceutical, nutritional and functional food markets. Experts from Innova Market Insights compiled a series of poster and tablet device presentations and their specialist team were on hand to offer independent advice.

Innova Market Insights Innova Market Insights

Top 10 trends for 2014

One of the latest trends shaping product development in the food industry includes moves to reduce the huge amount of unecessary food waste, as consumers adapt their shopping habits in times of continuing austerity. A review of the Innova Market Insights top ten trends; highlighting several opportunities in the nutritionals industry.

Condition specific nutrition

An assessment of key nutritional products being positioned to address specific needs. For example, concerns among the elderly over issues such as Age-Related Macular Degeneration is growing, but there is room for development in supplements. For the vast supplements market, global launches with eye health claims only represented 3.5% of all supplements tracked in 2013.


The mass appeal of sports nutrition

The traditional sports nutrition sector is now offering numerous new platforms to address the needs of a broad scope of consumers. This can range from the weekend warrior to elderly consumers looking to build muscle. The mainstream sports drinks market has taken on new impetus in many major markets with rising interest in protein content and an increase in targeting more specific consumer groups, need states and exercise occasions.


Nutritional trends: the expert view

Key speakers at the Vitafoods Europe 2014 Conference offer their thoughts on the current market in the context of new product data on nutrition. What are their health ingredient tips and which types of claims are expected to proliferate? What impact will government intervention have and what role has the tough EU health claims regulation had on development?

Poster presentations covered

Top ten trends
Cognitive health
Eye health
"Fructose friendly" - A new opportunity?
Whey protein
Beauty foods

Visiting Vitafoods Europe - the global nutraceutical event
Providing nutraceutical ingredients for a healthier business
Connect with more than 750 market-leading suppliers and source high-quality ingredients and raw materials, secure new deals and build positive business relationships at a leading event.
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Exhibiting at Vitafoods Europe - the global nutraceutical event
The meeting place for the global nutraceutical industry
Connecting nutraceutical ingredients suppliers and service providers with more than 14,000 decision-makers that have an average annual spending power of €1,296,353.

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Vitafoods Europe Conference - delving deeper into nutraceuticals
Delve deeper into nutraceuticals with the Vitafoods Europe Conference
The Conference has built an international reputation for delivering a high-quality programme that covers the hottest topics and themes in food ingredients. 

 2015 programme to be announced soon!
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