Discover the latest industry innovations and key developments that will impact industry and product development with Innova Market Insights. The pavilion will feature trend presentations and innovative packaging from around the world.
Top ten trends for 2015
The move from “clean” to “clear” labeling is a key trend for 2015, reflecting a move to clearer and simpler claims and packaging for maximum transparency. Meeting the needs of the millennial consumer has also become a key focus, highlighting several opportunities in the nutritionals industry. This includes targeting the demands of the gourmet consumer at home, re-engineering the snacks market for today’s lifestyles and combating obesity with a focus on positive nutrition.
Sports nutrition 3.0
Sports nutrition is a growing segment receiving increasing attention from the mainstream due to consumers’ quests for healthier living. This poses opportunities and challenges for manufacturers to formulate products as consumer needs are increasingly diverse. Find out which consumer platforms exist in sports nutrition and how novel ingredients and product concepts are pulling the sports nutrition segment into fast NPD growth.
New weight management platforms
Weight management products have traditionally been a niche segment, often with a broader variety available at specialty stores. Focusing on ingredients, innovation in this category has been incremental. With the traditional weight management positioning in decline, the recent trend has been the surge in protein and fibers for satiety. This claim has broader mainstream appeal and has revamped the weight management sector with novel marketing concepts.
|Providing nutraceutical ingredients for a healthier business|
|Connect with more than 750 market-leading suppliers and source high-quality ingredients and raw materials, secure new deals and build positive business relationships at a leading event.
More about visiting
|The meeting place for the global nutraceutical industry|
|Connecting nutraceutical ingredients suppliers and service providers with more than 14,000 decision-makers that have an average annual spending power of €1,296,353.
More about exhibiting
|Delve deeper into nutraceuticals with the Vitafoods Europe Conference|
|The 2015 programme continues to present best practice within R&D, but also now provides the broader business context with three streams: Your Business, Your Science and Your Product.
More about the conference