Market and Trend Overview

In association with Innova Market Insights

Innova Market Insights

This interactive feature offers a snapshot of key emerging trends and health issues that will impact on product activity in the nutraceutical, nutritional and functional food markets. Experts from Innova Market Insights have compiled a series of poster and tablet device presentations and their specialist team will be on hand to offer independent advice.

Innova Market Insights Innova Market Insights


Top 10 trends for 2014

One of the latest trends shaping product development in the food industry includes moves to reduce the huge amount of unecessary food waste, as consumers adapt their shopping habits in times of continuing austerity. A review of the Innova Market Insights top ten trends; highlighting several opportunities in the nutritionals industry.

Condition specific nutrition

An assessment of key nutritional products being positioned to address specific needs. For example, concerns among the elderly over issues such as Age-Related Macular Degeneration is growing, but there is room for development in supplements. For the vast supplements market, global launches with eye health claims only represented 3.5% of all supplements tracked in 2013.


The mass appeal of sports nutrition

The traditional sports nutrition sector is now offering numerous new platforms to address the needs of a broad scope of consumers. This can range from the weekend warrior to elderly consumers looking to build muscle. The mainstream sports drinks market has taken on new impetus in many major markets with rising interest in protein content and an increase in targeting more specific consumer groups, need states and exercise occasions.


Nutritional trends: the expert view

Key speakers at the Vitafoods Europe 2014 Conference offer their thoughts on the current market in the context of new product data on nutrition. What are their health ingredient tips and which types of claims are expected to proliferate? What impact will government intervention have and what role has the tough EU health claims regulation had on development?

Poster presentations cover

Top ten trends
Cognitive health
Eye health
"Fructose friendly" - A new opportunity?
Whey protein
Beauty foods

Make sure you take the time to visit the Market and Trend Overview on stand 23061

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What do you think?
Can better nutrition ever achieve its promise to reduce chronic disease and public health care costs?
Yes - but better clarity is needed on food labelling and marketing regulation
Only if legislation banning certain foods is introduced
No - you can't force people to change lifestyle patterns
No - food manufacturers are more concerned with profit than public health
See ingredients come to life at our co-located dietary supplements event
See the full supply chain at Finished Products Europe
The Vitafoods Events worldwide:
Vitafoods Asia Vitafoods Africa Vitafoods South Africa   Finished Products Europe