This interactive feature offered a snapshot of key emerging trends and health issues that will impact on product activity in the nutraceutical, nutritional and functional food markets. Experts from Innova Market Insights compiled a series of poster and tablet device presentations and their specialist team were on hand to offer independent advice.
One of the latest trends shaping product development in the food industry includes moves to reduce the huge amount of unecessary food waste, as consumers adapt their shopping habits in times of continuing austerity. A review of the Innova Market Insights top ten trends; highlighting several opportunities in the nutritionals industry.
An assessment of key nutritional products being positioned to address specific needs. For example, concerns among the elderly over issues such as Age-Related Macular Degeneration is growing, but there is room for development in supplements. For the vast supplements market, global launches with eye health claims only represented 3.5% of all supplements tracked in 2013.
The traditional sports nutrition sector is now offering numerous new platforms to address the needs of a broad scope of consumers. This can range from the weekend warrior to elderly consumers looking to build muscle. The mainstream sports drinks market has taken on new impetus in many major markets with rising interest in protein content and an increase in targeting more specific consumer groups, need states and exercise occasions.
Key speakers at the Vitafoods Europe 2014 Conference offer their thoughts on the current market in the context of new product data on nutrition. What are their health ingredient tips and which types of claims are expected to proliferate? What impact will government intervention have and what role has the tough EU health claims regulation had on development?
|Providing nutraceutical ingredients for a healthier business|
|Connect with more than 750 market-leading suppliers and source high-quality ingredients and raw materials, secure new deals and build positive business relationships at a leading event.
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|The meeting place for the global nutraceutical industry|
|Connecting nutraceutical ingredients suppliers and service providers with more than 14,000 decision-makers that have an average annual spending power of €1,296,353.
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|Delve deeper into nutraceuticals with the Vitafoods Europe Conference|
|The Conference has built an international reputation for delivering a high-quality programme that covers the hottest topics and themes in food ingredients.
2015 programme to be announced soon!