Market and Trend Overview

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Vitafoods Europe 2015fp

The global nutraceutical event

5-7 May 2015 | Palexpo, Geneva, Switzerland


Market and Trend Overview

In association with Innova Market Insights

Innova Market Insights

The Market and Trend Overview, organised together with Innova Market Insights, is an interactive feature with both poster and tablet presentations showcasing snapshots of emerging trends within the industry that will impact your business. Experts from Innova Market Insights will showcase a series of poster and tablet device presentations and their specialist team will be on hand to offer independent advice. This area will also feature the most groundbreaking food & beverage packaging innovations, conveniently presented on themed displays including sustainability, countering food waste and convenience. 

Innova Market Insights Innova Market Insights

Topics include:

Top ten trends for 2015

The move from “clean” to “clear” labeling is a key trend for 2015, reflecting a move to clearer and simpler claims and packaging for maximum transparency. Meeting the needs of the millennial consumer has also become a key focus, highlighting several opportunities in the nutritionals industry. This includes targeting the demands of the gourmet consumer at home, re-engineering the snacks market for today’s lifestyles and combating obesity with a focus on positive nutrition. 

Sports nutrition 3.0

Sports nutrition is a growing segment receiving increasing attention from the mainstream due to consumers’ quests for healthier living. This poses opportunities and challenges for manufacturers to formulate products as consumer needs are increasingly diverse. Find out which consumer platforms exist in sports nutrition and how novel ingredients and product concepts are pulling the sports nutrition segment into fast NPD growth.

New weight management platforms

Weight management products have traditionally been a niche segment, often with a broader variety available at specialty stores. Focusing on ingredients, innovation in this category has been incremental. With the traditional weight management positioning in decline, the recent trend has been the surge in protein and fibers for satiety. This claim has broader mainstream appeal and has revamped the weight management sector with novel marketing concepts.

Other topics:

• High Protein

• Cognitive Health

• Good Fats, Good Carbs

• Energy Products

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Visiting Vitafoods Europe - the global nutraceutical event
Providing nutraceutical ingredients for a healthier business
Connect with more than 750 market-leading suppliers and source high-quality ingredients and raw materials, secure new deals and build positive business relationships at a leading event.
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Exhibiting at Vitafoods Europe - the global nutraceutical event
The meeting place for the global nutraceutical industry
Connecting nutraceutical ingredients suppliers and service providers with more than 14,000 decision-makers that have an average annual spending power of €1,296,353.

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Vitafoods Europe Conference - delving deeper into nutraceuticals
Delve deeper into nutraceuticals with the Vitafoods Europe Conference
The 2015 programme continues to present best practice within R&D, but also now provides the broader business context with three streams: Your Business, Your Science and Your Product.

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