Vitafoods Conference Programme


Vitafoods Europe 2015fp

The global nutraceutical event

5-7 May 2015 | Palexpo, Geneva, Switzerland


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09:00 - 10:00

10:00 - 10:45
Opening Keynote: Driving open innovation within functional food, beverages and dietary supplements

More details to follow

Chair  Mr Simon Pettman, Director, EAS Strategic Advice, Belgium
Dr Astrid Stuckleberger, Institute of Global Health, Faculty of Medicine at University of Geneva; President, Geneva International Network on Ageing, WHO;, Secretary-General, International Association of Gerontology and Geriatrics for the European Region, EU Expert (Research Evaluation Programmes) Horizon2020, Active and Assisted Living Joint Programme, Framework Programmes, European Commission, Switzerland
Prof Cathy Barnes, Director, The Retail Institute, UK
Julia Raquet, Vice President, Human Nutrition, Europe, BASF, Germany
Lindsey Ormond, Business Development Manager, Arla Food Ingredients, Denmark
Krijin Rietveld, Senior Vice President Partnering for Innovation, DSM Nutritional Products, Switzerland

11:00 - 11:20
Gut health benefits of flavonoids of liquorice
  • Learn how flavonoids of liquorice play a key role in gut health and related benefits of the plant, including anti-Helicobacter pylori activity
  • Overview of randomised placebo controlled clinical trials, animal studies, in vitro bioassays and compatibility studies of a flavonoid rich extract with probiotics and digestive enzymes
  • How to achieve chemical characterisation of flavonoids using LC-MS and bioactivity comparison of flavonoid rich extract with conventional deglycyrrhizinated liquorice (DGL) extract
Speaker(s)  Deepak Mundkinajeddu, Senior Manager (R&D), Natural Remedies Private Limited, India

11:00 - 11:20
Successful marketing to Baby Boomers vs. Millennials: A tale of two distinct consumers
  • Understand the fundamental differences in attitudes, purchase behaviours and health and wellness needs of Baby Boomers and Millennials
  • How to reach each target group most effectively
  • Learn what types of products, dosage forms and health concerns are most relevant to each group
Speaker(s)  Jeff Hilton, Co-Founder and Chief Marketing Officer, BrandHive, USA

11:00 - 11:20
The Omega-3 market in Europe
  • What's new in the European market?
  • The European consumer: Attitudes and behaviours
  • The European ingredients market: An update
Chair  Ellen Schutt, Communications Director, GOED, USA
Speaker(s)  Dr Aldo Bernasconi, Director of Information and Research, GOED, USA

11:20 - 11:40
An integrated science based approach to mining marine bio-resources: A look at NutraMara, the Marine Functional Foods Research Initiative
  • Identification and development of novel bioactive ingredients for functional foods, from marine-derived resources
  • Increase value of food by adding marine based raw materials
  • How to communicate the potential benefits of marine-derived functional foods and ingredients
Chair  Ellen Schutt, Communications Director, GOED, USA
Speaker(s)  Declan Troy, Director, Teagasc Food Research Center, Ireland

11:20 - 11:40
Perilla frutescens for prevention of GI discomfort
  • Overview of consumer demand for digestive health products
  • Learn from an In vivo study which investigate preventive and therapeutic effects on intestinal inflammation in a mouse model
  • Ingredient analysis and summary of scientific results of perilla frutescens leaf extract
Speaker(s)  Dr Sigrid Röchter, Product Manager, Vital Solutions, Germany

11:20 - 11:40
How to develop a successful social media strategy to engage with consumers and increase brand awareness
  • Your social media strategy: How to optimise engagement
  • Understand the key success factors of an efficient social media strategy
  • Getting it right: Response strategy for negative feedback
Speaker(s)  Grégory Dubourg, Founder & General Manager, Nutrikéo, France

11:40 - 12:00
A new ingredient for Helicobacter pylori control
  • Alternatives to antibiotic therapy for Helicobacter pylori management
  • Analysis of non-viable Lactobacillus reuteri DSM 17648 in Helicobacter pylori control
  • Learn from results of two human studies applying non-viable Lactobacillus reuteri DSM 17648 to asymptomatic subjects
Speaker(s)  Ulla Freitas, Scientific Marketing, Lonza Ltd, Switzerland

11:40 - 12:00
How to make happiness part of the brand experience
  • What consumer experiences and concerns leads to happiness
  • How consumer happiness helps you drive results
  • How to build that into a next generation mind health product
Speaker(s)  Patricia Wiklund, Managing Director, Invenire Market Intelligence, Finland

11:40 - 12:00
Seaweeds and their compounds for health and nutrition
  • Background on marine macroalgae: A source of nutrition for the human diet
  • Find out about newly discovered bioactives from seaweed that show health benefit activity whilst proving to be safe and non-toxic
  • Analysis of Fucoidan and its current use in supplements, cosmetics, pharmaceuticals and animal health applications
Chair  Ellen Schutt, Communications Director, GOED, USA
Speaker(s)  Kevin Krail, Business Development Director at Marinova Australia, Executive Director at The Omega-3 Centre, Australia

12:15 - 12:35
Meeting increasing EFSA requirements on the statistical analysis of clinical trials
  • EFSA guidance on statistical reporting
  • EFSA requirements on statistics
  • Adaptive design for EFSA conform studies
Speaker(s)  Dr Annegret Auinger, Head of Nutritional Business Consulting, analyze & realize GmbH, Germany

12:15 - 12:35
Nutritional strategies to improve reproductive health and pregnancy
  • Understand the factors that influence female reproductive health and pregnancy
  • Find out about the role of metabolic processes and free radicals in that could influence reproductive pathology
  • Learn what role specific nutritive and metabolic compounds could play in improving the processes related to reproductive health and fertility
Speaker(s)  Dr Ashraf Virmani, Innovation Research and Development at Sigma-tau HealthScience, Vice President at European Mind and Metabolism Association, Netherlands

12:15 - 12:35
Spore probiotics in functional food supplements
  • Understand the potential advantages of spore-forming bacteria over traditional probiotics used in food supplements
  • What are the EU/EFSA regulatory considerations
  • Learn about future opportunities, permitted claims and creative marketing
Speaker(s)  Dr Elinor McCartney, Director, Pen & Tec Consulting, Spain

12:35 - 12:55
Choline: Always essential for women
  • The complexity and profound significance of choline biochemistry in women's health, illustrated in plain language
  • Newest clinical research in pregnant women shows diverse benefits for mother and child: Pregnancy outcome, cognitive function and behaviour
  • Bridging a nutritional gap: Eating habits and supplementation trends in menopausal consumers
Speaker(s)  Dr Kristine Lukasik, Ph.D., Director, Scientific & Regulatory Affairs, Balchem Corporation, USA

12:35 - 12:55
Probiotics for respiratory health
  • Influence of respiratory health on society and economy
  • Review of the science on probiotics and respiratory health
  • The future of probiotic research in respiratory health
Speaker(s)  Dr Markus Lehtinen, R&D Manager, DuPont Nutrition and Health, Finland

12:35 - 12:55
Status quo of Novel Foods in the EU under the new Regulation
  • Background and developments since 1997
  • Highlights: Nanofoods, insects and food from cloned animals
  • Pro's and con's of the new regulation and expectations of the industry
Speaker(s)  Karin Verzijden, Attorney at Law at Axon Lawyers, Founder at EU Spring College on EU Food Law, Netherlands

12:55 - 13:15
Calcium and mineral supplementation in exercising post-menopausal women
  • Learn how certain types of exercise can disrupt calcium metabolism and cause a reduction in bone mineral density
  • Overview of the findings from a new study examining whether exercise can have these effects in post-menopausal women
  • How calcium supplementation from a marine source can off-set exercise-associated calcium metabolism disruption
Speaker(s)  Dr Alice Stack, Technical Consultant, Marigot Ltd, Ireland

12:55 - 13:15
Effects of probiotics on tissue folates in colon cancer
  • Microbial influence on tissue folates
  • Folate influence on gene expression parameters and their impact on colon cancer
  • Importance of using viable and non-compromised probiotic bacteria: Dose & response
Speaker(s)  Yvonne Wettergren, Associate Professor, Sahlgrenska Academy, Sahlgrenska University Hospital, Sweden

12:55 - 13:15
Novel food assessment of natural ingredients: A safety evaluation with a healthy sense for proportion
  • How to demonstrate the safe use of a food product derived from a natural source
  • Possible approaches for novel food applications for natural ingredient
  • Recent regulatory developments on botanicals
Speaker(s)  Dr Steffi Dudek, Senior Consultant, analyze&realize GmbH, Germany

13:15 - 14:45
Exhibiton Visit

14:45 - 15:05
Bacopa monnieri and brain health
  • Overview of in vitro, animal, and human clinical trials of extracts of Bacopa monnieri, a plant used in traditional Ayurvedic medicine for centuries, which suggests several mechanisms of action in the brain
  • Learn how the findings support improved cognition in elderly, patients with neurodegenerative disorders, and in children with attention disorder and hyperactivity
  • Find out which Bacopa extract the study relates to
Speaker(s)  Dr Andrea Zangara, Adjunct Research Fellow Swinburne Centre for Human Psychopharmacology at Swinburne University, Director at Naturalpowermeds Consulting, Spain

14:45 - 15:05
Designing clearer labels for consumers: Understanding the EU Food Information for Consumers Regulation 1169/2011
  • Background and current status
  • Understanding the requirements
  • Expectations of the industry and early findings
Speaker(s)  Sofie van der Meulen, Attorney at Law at Axon Lawyers, Co-Author, EU Food Law Handbook, Netherlands

14:45 - 15:05
Protein ingredients: Which ingredients, nutritional benefits & market trends
  • Find out which protein ingredients are most in demand and why?
  • Learn how supply and demand of protein ingredients will evolve to 2020 and which foods will be the 'winners' in the protein market?
  • Is the world ready for novel protein sources such as algae, fungi or insects and where will these be used?
Speaker(s)  Russell Ward, Managing Partner, Giract, Switzerland

15:05 - 15:25
Can bakery deliver more protein than dairy: An overview of the global protein consumption patterns
  • Find out regional differences and variables in protein sources and consumption patterns
  • Quantifying daily protein consumption patterns and measures protein content in purchased packaged food and beverages
  • Gain unique insight into the structure of daily protein intake, regional differences and a 5-year forecast
Speaker(s)  Lauren Bandy, Nutrition Analyst, Euromonitor International, UK

15:05 - 15:25
Clean label supplements: New claims and market opportunities
  • The EU Food Information for Consumer Regulation: An opportunity for marketers of food products and supplements to add new labelling related to specific consumer values regarding diet and lifestyle preferences
  • Find out about the markets trends regarding clean label claims in the food supplement market in Europe and the related pricing strategies
  • How best to decide which dosage forms best meet clean label product positioning
Speaker(s)  Catherine Lehmann, Senior Marketing Manager, Capsugel, France

15:05 - 15:25
Melissa officinalis: New technology for brain & mind health
  • Biological targets for brain health
  • Melissa officinalis special extract: In vitro and human study results
  • Application in food supplements and functional foods
Speaker(s)  Itxaso Vázquez, Product Manager, Vital Solutions GmbH, Germany

15:25 - 15:45
Formulation of whey protein rich products: Novel food products to improve the nutritional intakes of elderly
  • Understand the relationship between ageing and increased need for protein and consequences insufficient intake such as muscle loss
  • Analysis of the latest clinical data highlighting the benefit of high dosed whey protein to optimise muscle protein synthesis to promote muscle retention
  • Learn from formulation solutions of high heat treated whey protein products
Speaker(s)  Aaron Fanning, Research Scientist, Fonterra Co-Operative Group, New Zealand

15:25 - 15:45
How nutrition information and labeling influences consumers' choice
  • Effect of nutrition labelling and health claims on consumer choice
Speaker(s)  Peter Wennström, President & Expert Consultant, The HealthyMarketingTeam Ltd

15:25 - 15:45
Wild green oat extract: An innovative ingredient with cognitive benefits
  • Extract from a proprietary, wild variety of oat herb selected for its superior biological activity profile
  • Dual activity profile on Monoamine Oxidase B and Phosphodiesterase 4
  • Efficacy and safety confirmed by clinical studies, the most recent findings showing broad improvements in cognitive function
Speaker(s)  Tania Perrinjaquet-Moccetti, Nutritional Scientist, Frutarom Switzerland Ltd, Switzerland

16:00 - 16:20
Encapsulation: A novel dietary tool to control food intake and appetite 
  • Understand the kinetics of food-grade encapsulation
  • Application of ingredient delivery systems for increased satiety
  • Validation of encapsulation technology as strategy for specific gut responses
Speaker(s)  Dr Sinéad Bleiel, Protein Chemist, AnaBio Technologies Ltd., Ireland

16:00 - 16:20
Regulations on food allergens: An overview on major changes over the course of the last years
  • Overview of the evolution of the regulations on food allergens and on specific food for people with food allergies
  • Understanding how these regulatory adjustments should, more and more, assist and protect this specific population
  • A retro-planning to identify the impacts of these new European regulations on industrials in the short term and in the mid-term
Chair  Heather Granato, Vice President, Content, Health & Nutrition Network, USA
Speaker(s)  Karine Derouet, Regulatory Affairs Consultant, RNI Conseil, France

16:00 - 16:20
Simplified industry guidelines for health claims within EU: Introduction of the EU research programme Pathway 27
  • A model approach to support the development of simplified industry guidelines for submission of health claims within EU
  • Latest EU-funded research programme on the impact of DHA, Beta Glucan and Anthocyanins, in fortified food systems, on human health
  • Approach and early-stage status on the model food-systems, mechanistic studies and human trials
Speaker(s)  Nick Henson, Associate Director, International Food Network, UK

16:20 - 16:40
Key elements for a successful free from product
  • The free from trend and consumer motivation for free from foods
  • Priorities when purchasing and why responsibility contributes to increased consumer trust and loyalty
  • Key elements to build your responsibility approach on: Transparency, traceability, origin and trust
Chair  Heather Granato, Vice President, Content, Health & Nutrition Network, USA
Speaker(s)  Virpi Varjonen, Strategist, Invenire Market Intelligence Oy, Denmark

16:20 - 16:40
Metabolic syndrome: The why and how of EFSA health claims
  • Background: Definition and prevalence of metabolic syndrome
  • Learning from EFSA: Beneficial physiological effects and appropriate outcome measures for single metabolic syndrome traits
  • Targeting the health claim: Case studies for successful applications on blood glucose, LDL-cholesterol, and weight reduction
Speaker(s)  Dr Linda Riede, Project Manager Clinical Research & Scientific Consultant, analyze & realize GmbH, Germany

16:20 - 16:40
Challenges in demonstrating enhanced satiating properties of foods: Examples from the EU funded project SATIN - SATiety INnovation
  • Overview of SATIN: A five year, EU funded project coordinated by the University of Liverpool to battle obesity by means of a healthy, balanced diet
  • Learn from two phases; an in vitro approach acting as a screening procedure to select the most promising candidates, and several short- and long-term in vivo studies aimed to demonstrate the efficacy of the best products
  • Analysis of progress made of SATIN in developing foods which will accelerate satiation, enhance satiety and reduce appetite and evaluate this approach as a viable weight management tool
Speaker(s)  Dr Massimo Marzorati, Business Development Director, ProDigest, Belgium

16:40 - 17:00
Challenges of studies intended to support an EFSA health claim application: Nutritional studies of gastrointestinal conditions
  • Overview of functional disorders in the gut health domain (constipation, dyspepsia, IBS, functional heartburn)
  • How to characterise the target population and choice of appropriate assessment parameters
  • Points to consider in biometrical methodology and data analysis
Speaker(s)  Dr Christiane Alexander, Business Development, analyze & realize, Germany

16:40 - 17:00
Probiotics potential for weight management
  • Role of intestinal microbiota in weight management
  • Potential of probiotics in weight management
  • Future perspectives of probiotics in weight management
Speaker(s)  Dr Arthur Ouwehand, R&D Manager, DuPont Nutrition and Health, Finland

16:40 - 17:00
Trends and opportunities in the growing market for free-from foods
  • Growth in the market for free-from foods in key countries
  • Consumer demand and the market drivers that push free-from further mainstream
  • Innovation in free-from foods: What is new, where next?
Chair  Heather Granato, Vice President, Content, Health & Nutrition Network, USA
Speaker(s)  David Jago, Director of Innovation & Insight, Mintel

17:00 - 18:00
Exhibition Visit

18:00 - 19:30
Delegate Networking Event

09:00 - 10:00

10:00 - 10:45
Opening Keynote: OPEN EFSA: Achieving efficiencies through better communications
Chair  Mr Simon Pettman, Director, EAS Strategic Advice, Belgium
Maryse Hervé, Secretary-General, Federation of European Specialty Food Ingredients Industries, Belgium
Patrick Coppens, Secretary General, Food Supplements Europe
Peter Wennström, President & Expert Consultant, The HealthyMarketingTeam Ltd

11:00 - 11:20
A new probiotic formulation of Lactobacillus plantarum strains to maintain healthy cholesterol levels
  • Find out about a new probiotic formulation which significantly reduces cholesterol levels in humans
  • Full analysis of genomic characterization, mechanisms of action, safety and tolerability studies
  • Consumer's perception of probiotic solutions to lower cholesterol
Speaker(s)  Dr Alvin Ibarra, Senior Scientist, DuPont Nutrition and Health, Finland

11:00 - 11:20
European functional beverages: The shift to inherent health
  • Sector is undergoing a repositioning towards inherent nutrition, with a tea renaissance in cold drinks
  • The rise of innovative technologies such as HPP and cold pressing is adding an even healthier halo to juices
  • Herbs, botanicals and natural solutions such as coconut water are enjoying a boom in NPD activity
Chair  James Tonkin, President, HealthyBrandBuilders, USA

11:00 - 11:20
Could Vitamin E and DHA help delay the onset of dementia?
  • Assessment of serum ?- tocopherol levels in western populations which indicate suboptimal status
  • Learn from emerging data suggesting health benefits, particularly for older individuals, which are not addressed/covered by daily requirements (cardiovascular health, cognition, obesity)
  • Analysis of emerging science which supports 'dual role' for vitamin E in human health
Speaker(s)  Dr Manfred Eggersdorfer, Professor for Healthy Ageing at Groningen University, Senior Vice President at DSM Nutritional Products and Head for Nutrition & Science Advocacy, Switzerland

11:20 - 11:40
Flavouring: Getting the taste right
  • Latest innovation in sensory science for functional food
  • Sugar reduction: Choosing your sweetener
  • Best practice in hiding odours and flavour making
Chair  James Tonkin, President, HealthyBrandBuilders, USA
Speaker(s)  Nicoletta Beatrice, Director, Global Heath & Nutrition Innovation Commercialisation, Firmenich

11:20 - 11:40
Triterpenic acids and cardiovascular health: New strategies

•    Full analysis of the nutritional value and health functions of olive oil
•    Find out how triterpenic acids prevent the development of hypertension, improved endothelial function, enhanced expression of eNOS and diminished expression of inflammatory and fibrotic mediators in the aorta of spontaneously hypertensive rats (SHR)
•    Learn more from trial data which suggests that pentaciclic triterpens are able to prevent cardiovascular and metabolic disease.


Speaker(s)  Dr José Carlos Quintela, Chief Scientific Officer, Natac, Spain

11:20 - 11:40
Mangifera indica: A natural healthy ageing ingredient for application in food supplements and foods
  • Overview of consumer demand for healthy ageing products
  • Full analysis of Mangifera indica actives key metabolic master switch enzyme
  • Find out about emerging biological targets to develop ingredients for healthy ageing: SIRT 1, AMPK, Mitochondria
Speaker(s)  Dr Sybille Buchwald-Werner, Managing Director, Vital Solutions GmbH, Germany

11:40 - 12:00
Colour and nutrient stability
  • Natural vs artificial
  • Maintaining the desired profile during processing and over shelf life
  • Factors and interactions affecting stability
Chair  James Tonkin, President, HealthyBrandBuilders, USA
Speaker(s)  Rachel Burch, Chemistry Research Manager, Leatherhead Food Research, UK

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Vitafoods Europe Conference - delving deeper into nutraceuticals
Delve deeper into nutraceuticals with the Vitafoods Europe Conference
The 2015 programme continues to present best practice within R&D, but also now provides the broader business context with three streams: Your Business, Your Science and Your Product.

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